What is customer journey mapping and why is it important?
Customer journey mapping is the process that helps brands or businesses learn more about their customers and the journey
Continue reading >All posts in "General marketing"
How will AI marketing and machine learning affect your business?
A force compelling marketers to adapt to a technological and data-driven future, AI marketing has begun infiltrating the
Continue reading >Why should marketing agencies create self-aware teams with psychometrics?
It’s no secret that marketing agencies are made up of talented employees with diverse sets of skills. From calculating
Continue reading >Customer service marketing strategies: Why marketers need to rethink the way they work
It’s a universal truth that customers expect the best of service, regardless of how much or how little they pay. In catering
Continue reading >Point of Sales marketing: How Electronic Point of Sales systems can be used as a marketing tool
As someone who’s probably been to numerous restaurants and retail outlets in their lifetime, you’ve probably noticed
Continue reading >Google Analytics tools and add-ons you need to make the most of your website data
For many new startups, Google Analytics tools are a source of confusion. After all, why invest in additional resources when
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