Ari Vivekanandarajah

Ari Vivekanandarajah is a co-founder and the lead strategist of Hype Insight. For two decades he has helped ambitious businesses turn marketing budget and technology spend into measurable revenue.

He came up through performance media when paid search was still a craft, built and led a full-service digital agency, and most recently authored the AI Agent Playbook for Businesses. The thread through every chapter has been the same: take a complicated problem, a stalled funnel, a broken website, a marketing budget that cannot prove itself, and ship something that works.

He writes here on what is actually moving the needle across paid media, SEO and generative engine optimisation, marketing automation and the practical use of AI agents, drawing on live client campaigns rather than theory.