Hype InsightHype Insight
Outbound Marketing

Email Marketing.

Email flows that sell while you sleep

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Trusted by the brands we have grown

Email remains the highest-ROI channel in digital marketing when it is done properly, not as a broadcast newsletter, but as a set of intelligent, segmented flows triggered by real behaviour. We build automated programmes that welcome new subscribers, educate prospects, recover abandoned carts, win back churned customers and keep your list engaged and buying. The result is revenue that arrives in your inbox every morning without anyone sending it.

The opportunity

Email Marketing, done so it pays for itself.

Is your email list underperforming?

Email is one of the highest-return channels in marketing, when it is done properly. These are the leaks.

Campaigns ignored, or landing in the spam folder
No automated flows, so every send is manual and one-off
Irregular sending that lets your list go cold
No clear view of the revenue your emails actually drive

What we build and manage

Welcome and onboarding sequences for new subscribers and trial users
Lead-nurture flows mapped to your sales cycle
Abandoned-cart and browse-abandonment flows
Win-back and re-engagement campaigns
Post-purchase and upsell sequences
Newsletter strategy, design and production
Segmentation, personalisation and dynamic content
Deliverability audits, list cleaning and domain reputation management
A/B testing of subject lines, send times and content

Platform-agnostic, results-focused

We are a certified HubSpot Solutions Partner and work across Klaviyo, Mailchimp, ActiveCampaign, Braze and more. We choose the right tool for your business model and existing tech stack, not the one with the best commission rate.

Deliverability: the part most agencies skip

A beautifully written email is worthless if it lands in the spam folder. We audit your sending domain, sender reputation, list hygiene and authentication records (SPF, DKIM, DMARC) before we send a single campaign. This is the foundation most agencies skip and why their open rates disappoint.

How we work

How we deliver email marketing

A clear, accountable process, so you always know what is happening and why.

Step 1

Audit and segment

We assess deliverability and list health, then segment by behaviour and lifecycle stage.

Step 2

Build flows

Welcome, nurture, abandonment and win-back automations that run without manual effort.

Step 3

Design and send

On-brand campaigns with subject-line and content testing to lift open and click rates.

Step 4

Report on revenue

We track the revenue email drives and keep refining flows and segments.

What is included

Everything in your email marketing engagement

Deliverability and list-health audit
Behavioural segmentation
Lifecycle automation flows
On-brand campaign design
Subject-line and content testing
Revenue and engagement reporting
Common questions

Frequently asked

How much does email marketing management cost?+

It depends on the volume and complexity of what you need, from a single nurture sequence to a full lifecycle programme with CRM integration. We scope projects precisely before quoting.

How do you measure email marketing results?+

We track opens and clicks as engagement indicators, but focus on downstream metrics: leads generated, appointments booked, revenue attributed via UTM tracking and CRM integration. Email should be measurable all the way to closed deals.

Does email marketing still work?+

It is consistently one of the highest-return channels in digital marketing, often returning many times its cost. Done well, with segmentation and automation, it nurtures leads and brings customers back at a fraction of the cost of acquisition.

How do you keep emails out of spam?+

We set up proper authentication, keep your list clean and engaged, segment so people only get relevant messages, and monitor deliverability, so your campaigns reach the inbox rather than the junk folder.

Proven, not promised

Email Marketing results

The kind of outcome this work produces, with the numbers to back it.

42x
Return on email spend
+34%
Open rate
28%
Of revenue from email
19%
Lapsed buyers reactivated
42xReturn on email spend+34%Open rate28%Of revenueAutomatedFlows
What good looks like

Email Marketing

Lifecycle flows and segmented campaigns that turn a quiet list into a reliable revenue channel.

100%Hands-off lead nurture
Marketing automation · Fintech

Spindle

Nurture sequencesIntent-based
Runs automaticallyNo manual work
vs full integrationFraction of cost
What clients say

Rated five stars, over and over

★★★★★Strategy
Easy to work with and gets things done on time, with quality. More than anything, I get work back from Hype that does not need reworking, which is a true gift. Cannot recommend Hype enough.
ChrisChrisHype delivered · Marketing strategy and execution
★★★★★SEO
Hype is incredible to work with and extremely knowledgeable in SEO and digital marketing. All our requests were delivered efficiently and beyond expectations.
MeganMeganHype delivered · SEO and digital marketing
★★★★★Google Ads
Hype has been fabulous to work with. True experts in PPC, digital and eCommerce, highly responsive and detailed. We would definitely work with them again.
RaeRaeHype delivered · PPC and ecommerce
★★★★★Automation
Hype is great to work with. Very experienced, understood our needs and added value along the way. I highly recommend them.
PipPipHype delivered · Email automation
★★★★★Strategy
Easy to work with and gets things done on time, with quality. More than anything, I get work back from Hype that does not need reworking, which is a true gift. Cannot recommend Hype enough.
ChrisChrisHype delivered · Marketing strategy and execution
★★★★★SEO
Hype is incredible to work with and extremely knowledgeable in SEO and digital marketing. All our requests were delivered efficiently and beyond expectations.
MeganMeganHype delivered · SEO and digital marketing
★★★★★Google Ads
Hype has been fabulous to work with. True experts in PPC, digital and eCommerce, highly responsive and detailed. We would definitely work with them again.
RaeRaeHype delivered · PPC and ecommerce
★★★★★Automation
Hype is great to work with. Very experienced, understood our needs and added value along the way. I highly recommend them.
PipPipHype delivered · Email automation
★★★★★Paid media
Hype has a great understanding of the various digital marketing platforms, and the strategies to reach audiences. The team helped us implement an ad campaign across both Facebook and Google.
JeffJeffHype delivered · Facebook and Google ad campaigns
★★★★★Social
Hype is a skilled and professional social media partner. They communicate well and stick to deadlines. We were very happy with their performance.
NadiaNadiaHype delivered · Social media management
★★★★★Strategy
Hype is an excellent marketing operator and a pleasure to work with.
JoshJoshHype delivered · Digital marketing
★★★★★Content
Great experience. Hype is very knowledgeable in social media and digital marketing. They built a great website for my firm, and I could tell they care about the work they do for you.
HermieHermieHype delivered · Website build, social and content
★★★★★Paid media
Hype has a great understanding of the various digital marketing platforms, and the strategies to reach audiences. The team helped us implement an ad campaign across both Facebook and Google.
JeffJeffHype delivered · Facebook and Google ad campaigns
★★★★★Social
Hype is a skilled and professional social media partner. They communicate well and stick to deadlines. We were very happy with their performance.
NadiaNadiaHype delivered · Social media management
★★★★★Strategy
Hype is an excellent marketing operator and a pleasure to work with.
JoshJoshHype delivered · Digital marketing
★★★★★Content
Great experience. Hype is very knowledgeable in social media and digital marketing. They built a great website for my firm, and I could tell they care about the work they do for you.
HermieHermieHype delivered · Website build, social and content

Let’s build your growth engine.

Get in touch with the Hype Insight team