Marketing for Construction.
Local SEO and lead generation for builders, trades and contractors
Trusted by the brands we have grown
Builders, trades and contractors live or die on a steady flow of quote requests, and most of those start with a local search or a Google Ad. We help construction businesses get found for the jobs they want, in the areas they serve, and turn that visibility into booked work. From dominating local search and your Google Business Profile, to high-intent paid search, to a website that actually converts a tradie enquiry, we build a lead engine that keeps the pipeline full through the busy and the quiet seasons.
Growth built for the way construction actually buys.
Do any of these sound familiar?
Most builders and trades come to us with the same frustrations. You are not alone, and they are fixable.
Local search and Google Business Profile
When someone needs a builder or trade, they search locally and call one of the first results. We make sure that is you.
High-intent paid search
Paid search puts you in front of people ready to book a job right now, and we make every click count.
Websites and tracking that convert the lead
A tradie lead is often a phone call, so we build websites that make it easy to call or request a quote, and we track every form and call. That means you can see exactly which campaigns produce booked jobs and at what cost, and put your budget where the work is.
Do Any of These Sound Familiar? You're Not Alone
- →Struggling to Stand Out in a Crowded Market: Your unique strengths and projects are not getting the attention they deserve.
- →Limited Online Visibility: Potential clients can't find your business online when searching for construction services.
- →Difficulty Reaching Key Decision-Makers: Your marketing efforts aren't connecting with project owners or commercial developers.
- →Inconsistent Lead Flow: Your business isn't receiving the steady stream of inquiries needed to maintain growth.
- →SEO That Works : We optimise your website to rank higher in search results pages, making it easy for clients to find you.
- →Targeted Digital Campaigns : Our campaigns reach the decision-makers in your target audience, ensuring your message hits the mark.
How we grow Construction brands
A clear, accountable process built for the way your sector actually buys.
Fix tracking
We track forms, calls, store visits and directions so nothing that drives a job is invisible.
Separate intents
We split product sales from equipment hire and service so each gets the right campaign.
Win high intent
Local SEO and Performance Max plus high-intent search to compete with national chains.
Scale by region
We scale the winners region by region while holding cost per conversion down.
What your Construction programme covers
The services behind Construction growth
Proof in construction
The numbers this work drives, with the case studies behind them.
Marketing for Construction
Local SEO and high-intent paid search that produces a steady, affordable flow of jobs for builders and trades.
Industrial Shelters Manufacturer
Hardware & Building Supplies
Rated five stars, over and over
“Easy to work with and gets things done on time, with quality. More than anything, I get work back from Hype that does not need reworking, which is a true gift. Cannot recommend Hype enough.”
ChrisHype delivered · Marketing strategy and execution“Hype is incredible to work with and extremely knowledgeable in SEO and digital marketing. All our requests were delivered efficiently and beyond expectations.”
MeganHype delivered · SEO and digital marketing“Hype has been fabulous to work with. True experts in PPC, digital and eCommerce, highly responsive and detailed. We would definitely work with them again.”
RaeHype delivered · PPC and ecommerce“Hype is great to work with. Very experienced, understood our needs and added value along the way. I highly recommend them.”
PipHype delivered · Email automation“Easy to work with and gets things done on time, with quality. More than anything, I get work back from Hype that does not need reworking, which is a true gift. Cannot recommend Hype enough.”
ChrisHype delivered · Marketing strategy and execution“Hype is incredible to work with and extremely knowledgeable in SEO and digital marketing. All our requests were delivered efficiently and beyond expectations.”
MeganHype delivered · SEO and digital marketing“Hype has been fabulous to work with. True experts in PPC, digital and eCommerce, highly responsive and detailed. We would definitely work with them again.”
RaeHype delivered · PPC and ecommerce“Hype is great to work with. Very experienced, understood our needs and added value along the way. I highly recommend them.”
PipHype delivered · Email automation“Hype has a great understanding of the various digital marketing platforms, and the strategies to reach audiences. The team helped us implement an ad campaign across both Facebook and Google.”
JeffHype delivered · Facebook and Google ad campaigns“Hype is a skilled and professional social media partner. They communicate well and stick to deadlines. We were very happy with their performance.”
NadiaHype delivered · Social media management“Hype is an excellent marketing operator and a pleasure to work with.”
JoshHype delivered · Digital marketing“Great experience. Hype is very knowledgeable in social media and digital marketing. They built a great website for my firm, and I could tell they care about the work they do for you.”
HermieHype delivered · Website build, social and content“Hype has a great understanding of the various digital marketing platforms, and the strategies to reach audiences. The team helped us implement an ad campaign across both Facebook and Google.”
JeffHype delivered · Facebook and Google ad campaigns“Hype is a skilled and professional social media partner. They communicate well and stick to deadlines. We were very happy with their performance.”
NadiaHype delivered · Social media management“Hype is an excellent marketing operator and a pleasure to work with.”
JoshHype delivered · Digital marketing“Great experience. Hype is very knowledgeable in social media and digital marketing. They built a great website for my firm, and I could tell they care about the work they do for you.”
HermieHype delivered · Website build, social and contentFrequently asked
How quickly can construction lead generation start working?+
Paid search can produce quote requests within days of going live once tracking and targeting are right. Local SEO builds over a few months and gives you a durable, lower-cost source of leads on top.
Can you target specific suburbs or service areas?+
Yes. We build location pages and tightly targeted campaigns for the suburbs and regions you actually serve, so you only pay for leads you can take.
Do you track phone calls as well as form enquiries?+
Yes. Most trades enquiries are calls, so we set up call tracking alongside form tracking to show a true cost per booked job.
Which marketing strategies work best for construction companies?+
Local SEO, content built around your projects and case studies, and paid search targeting project owners and decision-makers. Together they make you the visible, credible choice in your service area.
What role does social media play for construction?+
LinkedIn and Instagram are effective for showcasing completed projects, networking with industry professionals and building awareness among potential clients. Strong visual proof of your work does a lot of the selling.
Can digital marketing help us recruit skilled workers?+
Yes. Targeted campaigns on platforms like LinkedIn can attract skilled tradespeople by highlighting your culture, current projects and growth opportunities, which matters in a tight labour market.
How do online reviews affect a construction business?+
Strongly. Positive reviews build credibility and sway decisions. We help you generate and manage reviews so your reputation reinforces every other marketing channel.