Hype InsightHype Insight
Inbound Marketing

Influencer Marketing.

Borrow the trust of voices your audience already follows

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Trusted by the brands we have grown

Influencer marketing works because trust is the scarcest resource in modern advertising. When a creator or industry voice your audience already trusts recommends your brand, it converts better than any ad you can buy. We identify and activate the right influencers, from micro-creators with highly engaged niche audiences to established names, and manage every step from brief to results report.

The opportunity

Influencer Marketing, done so it pays for itself.

Influencer campaigns not landing?

Done badly, influencer marketing burns budget. These are the usual reasons.

Partnering with creators whose audience is not really your buyer
Spend with no measurable return to point to
One-off posts that create a blip and no lasting momentum
Guesswork about which creators and platforms are worth it

How we run campaigns

Influencer discovery and vetting (audience quality, fake-follower checks, brand-fit assessment)
Outreach, negotiation and contract management
Campaign brief creation and creative direction
Content rights management and repurposing for paid amplification
UTM tracking, promo codes and attribution setup
Performance reporting and creator relationship management

Micro versus macro: which is right for your brand?

Macro-influencers deliver reach; micro-influencers (10k–100k followers) typically deliver 3–4x higher engagement rates and more authentic conversions. We recommend the mix that fits your goals and budget, not the most expensive names.

Always-on creator partnerships

The most successful influencer programmes are ongoing relationships, not one-off posts. We build always-on creator networks for clients in consumer, health, fintech and e-commerce that generate consistent content and social proof month after month.

How we work

How we deliver influencer marketing

A clear, accountable process, so you always know what is happening and why.

Step 1

Discover

We learn your business, audience and goals, audit what is working, and agree the metrics that define success.

Step 2

Plan

We build a clear, prioritised strategy mapped to revenue, so every action has a reason and a target.

Step 3

Execute

We do the work, set up clean tracking from day one, and keep you in the loop with plain-English reporting.

Step 4

Optimise

We measure against the goals, double down on what works, cut what does not, and compound results over time.

What is included

Everything in your influencer marketing engagement

A dedicated specialist team acting as your marketing arm
Clean conversion tracking and attribution from day one
A prioritised strategy mapped to revenue outcomes
Transparent, plain-English reporting you can take to the board
Ongoing optimisation and a clear roadmap
Direct access to the people doing the work
Common questions

Frequently asked

How do you find the right influencers?+

We match on audience fit and engagement quality, not just follower count. We vet for genuine relevance to your product, real engagement rather than bought reach, and brand-safe history, so the partnership lands with the right buyers.

How do you measure influencer ROI?+

With tracked links, promo codes and lift in branded search and sales, not just likes. Every campaign ties back to traffic, leads or revenue so you know what each partnership actually returned.

Do micro-influencers work better than big names?+

Often, yes. Smaller creators usually have higher engagement and more trust with a tight niche, which converts better and costs less. We pick the tier that fits your goal, whether that is reach or conversion.

Which platforms do you run influencer campaigns on?+

Wherever your audience is, commonly Instagram, TikTok, YouTube and LinkedIn for B2B. We choose the platform by where your buyers already pay attention, not by what is trending.

Proven, not promised

Influencer Marketing results

The kind of outcome this work produces, with the numbers to back it.

12x
Return on creator spend
4.8M
Reach
+37%
Engagement
60+
Creators activated
12xReturn on creator spend4.8MReach+37%EngagementTrackedConversions
What good looks like

Influencer Marketing

The right creators, matched to your audience and managed from brief to results report, not one-off posts.

£2M+Pipeline from £6k spend
Meta Ads · B2B Industrial

Industrial Shelters Manufacturer

Qualified leads700+
Total ad spend£6k
Campaign window5 months
Outdoor & Prep Retailer Google Ads results
Meta Ads · Ecommerce

Outdoor & Prep Retailer

Impressions10M+
Clicks210,000
Peak driverBlack Friday
What clients say

Rated five stars, over and over

★★★★★Strategy
Easy to work with and gets things done on time, with quality. More than anything, I get work back from Hype that does not need reworking, which is a true gift. Cannot recommend Hype enough.
ChrisChrisHype delivered · Marketing strategy and execution
★★★★★SEO
Hype is incredible to work with and extremely knowledgeable in SEO and digital marketing. All our requests were delivered efficiently and beyond expectations.
MeganMeganHype delivered · SEO and digital marketing
★★★★★Google Ads
Hype has been fabulous to work with. True experts in PPC, digital and eCommerce, highly responsive and detailed. We would definitely work with them again.
RaeRaeHype delivered · PPC and ecommerce
★★★★★Automation
Hype is great to work with. Very experienced, understood our needs and added value along the way. I highly recommend them.
PipPipHype delivered · Email automation
★★★★★Strategy
Easy to work with and gets things done on time, with quality. More than anything, I get work back from Hype that does not need reworking, which is a true gift. Cannot recommend Hype enough.
ChrisChrisHype delivered · Marketing strategy and execution
★★★★★SEO
Hype is incredible to work with and extremely knowledgeable in SEO and digital marketing. All our requests were delivered efficiently and beyond expectations.
MeganMeganHype delivered · SEO and digital marketing
★★★★★Google Ads
Hype has been fabulous to work with. True experts in PPC, digital and eCommerce, highly responsive and detailed. We would definitely work with them again.
RaeRaeHype delivered · PPC and ecommerce
★★★★★Automation
Hype is great to work with. Very experienced, understood our needs and added value along the way. I highly recommend them.
PipPipHype delivered · Email automation
★★★★★Paid media
Hype has a great understanding of the various digital marketing platforms, and the strategies to reach audiences. The team helped us implement an ad campaign across both Facebook and Google.
JeffJeffHype delivered · Facebook and Google ad campaigns
★★★★★Social
Hype is a skilled and professional social media partner. They communicate well and stick to deadlines. We were very happy with their performance.
NadiaNadiaHype delivered · Social media management
★★★★★Strategy
Hype is an excellent marketing operator and a pleasure to work with.
JoshJoshHype delivered · Digital marketing
★★★★★Content
Great experience. Hype is very knowledgeable in social media and digital marketing. They built a great website for my firm, and I could tell they care about the work they do for you.
HermieHermieHype delivered · Website build, social and content
★★★★★Paid media
Hype has a great understanding of the various digital marketing platforms, and the strategies to reach audiences. The team helped us implement an ad campaign across both Facebook and Google.
JeffJeffHype delivered · Facebook and Google ad campaigns
★★★★★Social
Hype is a skilled and professional social media partner. They communicate well and stick to deadlines. We were very happy with their performance.
NadiaNadiaHype delivered · Social media management
★★★★★Strategy
Hype is an excellent marketing operator and a pleasure to work with.
JoshJoshHype delivered · Digital marketing
★★★★★Content
Great experience. Hype is very knowledgeable in social media and digital marketing. They built a great website for my firm, and I could tell they care about the work they do for you.
HermieHermieHype delivered · Website build, social and content

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Get in touch with the Hype Insight team