Brand Campaigns
In-depth breakdowns of the brand campaigns that shaped culture, from Nike and Apple to Super Bowl ads and challenger brands making noise. We analyse what worked, why it worked, and what marketers can steal.
18 March 2025 · 5 min read
Mastercard Partnership: Turning Lady Gaga’s Fans into Creators of ‘Mayhem’
When Mastercard teamed up with Lady Gaga to promote her latest album Mayhem, they didn’t just release another flashy ad or promotion. They flipped the marketing script entirely, creating a phenomenon where the fans are a
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18 March 2025 · 5 min read
Bliss’ Brilliant Comeback: Why Millennial Products Are the Secret to Their Success
Bliss, a skincare brand that made waves in the late ’90s, is having a marketing renaissance—but it’s not for Gen Z. Instead, the beauty brand is leaning hard into its elder millennial roots, reigniting its connecti
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17 March 2025 · 5 min read
The Shamrock Shake is Back: Why the Return of McDonald’s Iconic Shake Feels Like a Warm Hug from the ’70s
It’s not every day a fast-food giant resurrects a forgotten character from the ‘70s and has the internet buzzing. But when McDonald’s announced the return of Uncle O’Grimacey, fans weren’t just excited about an obscure p
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17 March 2025 · 4 min read
The Starbucks Super Bowl Ad Play: Winning Without Playing the Game
Some brands drop millions for a 30-second Super Bowl ad, hoping for a viral moment that justifies the jaw-dropping price tag. Starbucks? They played a different game—and they played it well.
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17 March 2025 · 5 min read
Consumer Backlash: The Secret Weapon for Building Brand Loyalty
Marketing isn’t all about flawless campaigns or viral hits. There are moments when everything goes sideways—campaigns flop, social media erupts, and suddenly, a brand finds itself at the center of consumer backlash.
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14 March 2025 · 4 min read
Nostalgia as a strategy: The Coca-Cola marketing campaign takes us back to the ice cream truck
Coca-Cola did it again. They’ve taken a simple product launch—introducing an orange cream soda flavor—and turned it into a full-blown cultural phenomenon. But this isn’t just about a new flavor on the shelf; itR
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14 March 2025 · 4 min read
Powerade vs. Gatorade: How an Underdog March Madness Campaign Is Shaking Things Up
There’s something about an underdog story that pulls people in. It’s why we cheer for the lower-seeded teams pulling off March Madness campaign upsets. It’s why sports movies about grit and perseverance never get old.
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13 March 2025 · 4 min read
Super Bowl Marketing done right: Lessons from Häagen-Dazs’ big debut
When you think of the Super Bowl, a few things probably come to mind: electrifying touchdowns, a stadium packed with roaring fans, and commercials so good they become part of pop culture history.
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13 March 2025 · 4 min read
Emotional Branding in Action: How Clorox Made Scrubbing the Toilet Feel Like Self-Care
There was a time when cleaning was just another chore—an afterthought squeezed between work, family, and the occasional guilty-pleasure Netflix binge.
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12 March 2025 · 4 min read
Chili’s marketing: How NASCAR and Lifetime are driving brand success
Marketing isn’t just about selling a product—it’s about selling an experience, a feeling, a lifestyle. The best brands don’t just insert themselves into their customers’ lives; they become a natural part of them.
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12 March 2025 · 4 min read
How Coca-Cola ad campaigns use nostalgia to win hearts (and sales)
There’s something about a corner store that just feels like home. Maybe it’s the hum of an old refrigerator packed with ice-cold sodas, the candy aisle where kids linger a little too long, or the way conversations unfold
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11 March 2025 · 4 min read
What Kraft Heinz’s Boozy Pivot Says About Food and Beverage Industry Trends
A few years ago, if someone had told you Kraft Heinz—the brand synonymous with ketchup, mac and cheese, and bologna—would be slinging vodka seltzers, you might’ve laughed.
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