Brand Campaigns
In-depth breakdowns of the brand campaigns that shaped culture, from Nike and Apple to Super Bowl ads and challenger brands making noise. We analyse what worked, why it worked, and what marketers can steal.
8 May 2025 · 4 min read
Inside Disney’s ad playbook as streaming becomes ‘core growth platform’
Not too long ago, the streaming wars were all about who had the best shows, the most exclusive movies, and the slickest interface.
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7 May 2025 · 5 min read
A purple dinosaur, a smoothie, and a strategy
There’s something oddly comforting about seeing a familiar face from the past pop up when you least expect it. Especially when that face happens to be bright purple and grinning ear-to-ear.
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6 May 2025 · 4 min read
Turning up the heat: How “Tana Sutra” gave Hawaiian Tropic a fresh glow
Sometimes, a brand just knows when it’s time to shake things up, and Hawaiian Tropic did exactly that. For years, they’ve lived in the world of sun care.
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5 May 2025 · 5 min read
Roblox’s retail revolution: How phygital commerce is changing the game for marketers
There’s a quiet retail revolution unfolding in a place most marketers wouldn’t have looked at a few years ago: Roblox. For years, Roblox was seen primarily as a digital playground for kids and teens, a space to build wor
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2 May 2025 · 4 min read
Sephora stakes its claim in skin care with multichannel campaign
Marketing today is a wild playground. One moment, it’s about going viral with a meme, and the next, it’s about deeply connecting with someone’s daily rituals.
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1 May 2025 · 5 min read
7-Eleven teams with Live Nation for nostalgic music festival activations
If you had told anyone a few years ago that 7-Eleven would become one of the biggest names in live music culture, they might have given you a strange look.
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1 May 2025 · 5 min read
How Wonderful Pistachios is winning with a multi-channel, content-rich integrated campaign
Something is refreshing about a brand that doesn’t just show up where you expect it, but also where you need it most.
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30 April 2025 · 4 min read
Inside BodyArmor’s new visual identity and largest campaign to date
It’s not easy to stand out in the beverage aisle these days. Between legacy brands that dominate entire shelves and newer players popping up faster than ever, most drinks get a glance—if they’re lucky—and then fade into
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30 April 2025 · 5 min read
When two worlds collide: WWE meets Clash of Clans
Let’s talk about the kind of marketing move that turns heads, builds buzz, and actually gets results. When Supercell’s Clash of Clans teamed up with WWE for a new campaign featuring Cody Rhodes, it wasn’t just another ce
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29 April 2025 · 4 min read
Kids entertainment brand CoComelon lends a hand in first brand campaign
If you’ve ever walked past a toddler belting out a nursery rhyme in the grocery store, chances are CoComelon had something to do with it.
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29 April 2025 · 5 min read
Gatorade taps Kendrick Lamar for latest extension of ‘Is It In You?’
There’s something about legacy brands that makes us stop scrolling. Maybe it’s the nostalgia. Maybe it’s trust. Maybe it’s that feeling of “they’ve been through it all and still know how to speak our language.
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28 April 2025 · 5 min read
Mentos turned a fizzy experiment into a full-circle brand comeback
If you were around in the ‘90s, chances are the Mentos jingle is somewhere deep in your brain, ready to resurface at the slightest prompt.
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