Marketing Strategy
Strategic thinking for marketers, founders and growth teams. We cover positioning, go-to-market planning, customer behaviour, funnel design and the frameworks that turn marketing spend into revenue.
4 July 2019 · 3 min read
Point of Sales marketing: How Electronic Point of Sales systems can be used as a marketing tool
As someone who’s probably been to numerous restaurants and retail outlets in their lifetime, you’ve probably noticed a fair share of Electronic Point of Sale (EPOS) systems. These devices, which appear to be mere bar cod
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12 June 2019 · 4 min read
Why should you use vertical video marketing for your content strategies?
Content strategies occupy the cornerstone of any marketer’s secret recipe for success. In order to succeed, however, staying ahead of the latest trends is a must and here, vertical video marketing is becoming hard to ign
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15 April 2019 · 4 min read
An Overview of B2C Marketing in the Instagram Era
As any industry insider would know, marketing always depends on who the end customer is. For marketers whose product or service is meant for businesses rather than direct consumers, sleek and agile B2B marketing approach
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15 April 2019 · 4 min read
Using <a href="/services/influencer-marketing">Influencer Marketing</a> In The B2B Space: What’s Next?
For companies opting for influencer marketing tactics in the B2B space, the fun part is usually figuring out who your influencer is. Often, picking an individual is just the the easy part. Making sure you successfully le
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15 April 2019 · 4 min read
Major Fashion Brands Spend Millions on Their Fashion Marketing – Here’s A More Affordable Strategy
Within the capricious fashion industry, the importance of fashion marketing is the one thing that remains constant. In 2017, more than 1785 fashion retailers shut down their operations – was a lack of proper market
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