Strategies, breakdowns and ideas to help you create hype around your brand.
24 April 2025 · 4 min read
There’s beer, and then there’s Garage Beer. And if you’ve been paying any attention to the way they’ve been showing up online lately, you’ll know this isn’t your typical light beer brand throwing up polished commercials
23 April 2025 · 5 min read
A few years ago, Burger King felt like it was fading into the background. The crown was still there, the Whopper was still on the menu, but the energy was missing.
22 April 2025 · 4 min read
There’s something quietly brilliant about a brand that can take a household chore—one that most of us put off until it can’t be ignored—and turn it into a celebration.
21 April 2025 · 4 min read
We’ve all got them. The drawer full of ketchup packets no one quite remembers saving, but there they are—quietly multiplying like socks in a dryer.
18 April 2025 · 4 min read
For over a decade, Harry’s has been known for doing one thing really well: offering quality razors at a fair price. But something shifted recently. They didn’t just update their logo or toss out a new slogan. They delive
17 April 2025 · 5 min read
Olaplex has always had science on its side. With patented bond-building technology and a die-hard base of stylists and beauty pros, the brand has earned its reputation as a go-to for serious hair repair.
17 April 2025 · 4 min read
When a new brand launches under the wing of someone like Beyoncé, expectations are sky-high. But with Cécred, the buzz wasn’t built around flashy celebrity moments or overproduced ads.
16 April 2025 · 5 min read
Kit Kat has always been about breaks. That’s not new. But how they’re framing that break in today’s chaotic, work-heavy world? That’s what’s different—and kind of brilliant.
There was a time not too long ago when Subway seemed to be losing its footing. Once the king of fast, fresh sandwiches, it slowly began to fade into the background.
15 April 2025 · 5 min read
If you’ve been watching the beverage aisle lately—or WWE for that matter—you might’ve noticed something interesting going on with Minute Maid.
14 April 2025 · 4 min read
It’s not every day a global beer brand launches a phone case that flips your device face-down when someone says “cheers.”
A few years ago, BeReal quietly entered the social scene with a simple premise: share one unfiltered moment a day. No filters, no scheduled content, no carefully crafted personas—just people, being people.
