Insight

The Hype Insight blog.

Strategies, breakdowns and ideas to help you create hype around your brand.

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25 May 2026 · 6 min read

Why Prime Video’s Off Campus is one of the best community-based social marketing examples for building brand advocacy

When Prime Video dropped all eight episodes of Off Campus on May 13, the internet collectively lost its mind. Within days, the adaptation of Elle Kennedy’s beloved romance novel smashed streaming records and comfor

22 May 2026 · 5 min read

The “Doppelmode” Blueprint: How Droga5 Revolutionised the Microsoft Marketing Strategy with Identical Twins to Capture Gen Z’s Fluid Productivity

The myth of the perfect student Every tech brand has fallback imagery when advertising to university students. You have likely seen the classic depiction of a pristine dorm room, a steaming cup of artisanal coffee, and a

15 May 2026 · 6 min read

Heineken Fan Volunteers: Turning World Cup Fever into Community Service

The arrival of the 2026 World Cup has introduced a bit of a productivity pickle for the American workforce. With nearly half of the tournament matches scheduled to kick off during standard United States working hours, th

7 May 2026 · 6 min read

How Love and Deepspace Used Stick Figures for Building Brand Advocacy with Gen Z and Defying Censorship

Navigating the minefield of Chinese social media algorithms is a high-stakes game for developers, especially when fans are clamouring for the “spicy” content that defines the genre. When Infold Games prepared

20 April 2026 · 6 min read

How Selena Gomez’s Rare Beauty Redefined Marketing for the Soft Life Era

Remember when being a ‘Girl Boss’ was the ultimate goal? The days of 5 AM cold plunges and the relentless hustle are fading out, making room for a much gentler philosophy. This shift towards the ‘Soft L

13 April 2026 · 6 min read

Science Fact vs. Science Fiction: Why Authority Marketing Is the Real Star of Project Hail Mary

This year, two distinct worlds collided to create a massive cultural moment. While the Artemis II Orion capsule successfully completed its historic journey around the moon, cinema audiences were simultaneously captivated

30 March 2026 · 6 min read

Big Easter Energy: How Asda is Winning with its Easter Marketing Campaign and Playful Chaos

The vibe shift in supermarket seasonal ads For decades, the grocery sector has operated under a fairly rigid set of rules when it comes to holiday advertising. Most retailers lean into a predictable script featuring slow

25 March 2026 · 7 min read

Reaction Marketing: How Burger King and Wendy’s Capitalised on a Competitor’s Viral Fail

In 2026, a CEO’s digital footprint is a high-stakes asset that can inflate or tank a brand’s market cap in a single TikTok loop. McDonald’s learned this the hard way when Chris Kempczinski’s “Big Arch”

23 March 2026 · 5 min read

The King is Dead, Long Live the Guest: How a Bold New Burger King Branding Strategy Fired Its Mascot to Reclaim the Flame

Traditional Quick Service Restaurant (QSR) advertising has long relied on eccentric mascots, highly stylised food cinematography, and aggressive discount messaging to capture consumer attention. For decades, the industry

20 March 2026 · 2 min read

When Luxury Went Loud: How Jacquemus Turned Paris Fashion Week Into a Social Media Spectacle

Luxury fashion has traditionally relied on restraint. Muted palettes. Intimate runways. Carefully controlled exclusivity. For decades, high-end brands have signalled status not through volume, but through subtlety. Paris

17 March 2026 · 6 min read

Inside The North Face Marketing Campaign ‘Never Just a Hike’: How SS26 Turned Hiking Into Storytelling

Outdoor brands have traditionally relied on a familiar formula when promoting their products. Advertisements often focus on technical performance, durability, and extreme adventure settings designed to highlight the capa

27 February 2026 · 6 min read

Silence Is the New Signal: How a McDonald’s Marketing Campaign Used Absence to Show Respect and Win Attention

In a world where advertising is louder than ever, silence can feel radical. Fast food brands in particular have long relied on glossy close-ups, melting cheese and perfectly salted fries to grab attention in seconds. Yet

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