Insight

The Hype Insight blog.

Strategies, breakdowns and ideas to help you create hype around your brand.

All postsBrand Campaigns Marketing Strategy Paid Media Social Media SEO & Search AI & Technology

20 March 2026 · 2 min read

When Luxury Went Loud: How Jacquemus Turned Paris Fashion Week Into a Social Media Spectacle

Luxury fashion has traditionally relied on restraint. Muted palettes. Intimate runways. Carefully controlled exclusivity. For decades, high-end brands have signalled status not through volume, but through subtlety. Paris

17 March 2026 · 6 min read

Inside The North Face Marketing Campaign ‘Never Just a Hike’: How SS26 Turned Hiking Into Storytelling

Outdoor brands have traditionally relied on a familiar formula when promoting their products. Advertisements often focus on technical performance, durability, and extreme adventure settings designed to highlight the capa

27 February 2026 · 6 min read

Silence Is the New Signal: How a McDonald’s Marketing Campaign Used Absence to Show Respect and Win Attention

In a world where advertising is louder than ever, silence can feel radical. Fast food brands in particular have long relied on glossy close-ups, melting cheese and perfectly salted fries to grab attention in seconds. Yet

23 February 2026 · 5 min read

IKEA Marketing Campaign Spotlight: Small Talk, Big Gestures and the Power of Ramadan Storytelling

Ramadan has long been one of the most significant periods in the retail calendar across the Middle East and Muslim communities worldwide. Traditionally, seasonal advertising during this time has centred on discounts, bun

Hype Insight

9 February 2026 · 5 min read

Female marketing: how Love and Deepspace turned a game into a cultural phenomenon

Why has Love and Deepspace achieved what most games can’t? Love and Deepspace, or ‘LaDS’ as it’s fondly called, launched into an already crowded global gaming market. Yet it quickly achieved something few titles ma

Hype Insight

3 February 2026 · 5 min read

FIFA World Cup Marketing Strategy: Redefining Fan Engagement Through TikTok Collaborations

The FIFA World Cup is one of the most recognisable sporting events on the planet, but the way fans experience it is shifting fast. As digital platforms reshape how people consume sport, FIFA has adjusted its approach for

Hype Insight

29 January 2026 · 5 min read

What the Skittles Super Bowl Commercial Teaches Brands About Experiential Marketing

Every year, Super Bowl advertising grows louder, bigger, and more expensive. Brands fight for attention with celebrity-packed 30-second spots that often blur together once the game ends. Against this backdrop, the Skittl

Hype Insight

16 January 2026 · 4 min read

The Nike “Why Do It?” Campaign Revival: Revitalising Iconic Brand Slogans for Modern Audiences

Nike has never been a brand that simply reacts to culture. It actively shapes it. With the revival of its “Why Do It?” messaging, Nike signals a broader shift in how legacy brands reconnect with modern audiences. Rather

Hype Insight

9 January 2026 · 5 min read

The Tesla Marketing Strategy: A Non-Traditional Approach to Marketing and What Startups Can Learn

Tesla has become one of the most talked-about brands in the world without following the traditional playbook of paid advertising. The Tesla marketing strategy challenges long-held assumptions about how companies should p

7 January 2026 · 6 min read

The Great KitKat Heist: When Everyone Takes a Break Too Literally

The shift from corporate silence to radical transparency Historically, global food manufacturers have met logistical disasters with a “no comment” policy to protect their stock prices. This traditional approa

Hype Insight

2 January 2026 · 5 min read

TikTok Shopping Platform: How TikTok’s Evolution Into a Shopping Platform Prompted CeraVe to Shift Its Brand Marketing

TikTok began as a short-form video app focused on entertainment, creativity, and viral trends. Over time, it evolved into a powerful discovery engine where users actively seek product recommendations, tutorials, and revi

Hype Insight

22 December 2025 · 6 min read

Coca‑Cola Christmas Truck Tour 2025: Experiential Marketing in the Festive Season

The festive season brings with it familiar sights and sounds that many people look forward to all year. One of those sights, for many families and communities, is the roaming red truck that signals the start of holiday c

← Newer Older →