Strategies, breakdowns and ideas to help you create hype around your brand.
30 March 2026 · 6 min read
The vibe shift in supermarket seasonal ads For decades, the grocery sector has operated under a fairly rigid set of rules when it comes to holiday advertising. Most retailers lean into a predictable script featuring slow
25 March 2026 · 7 min read
In 2026, a CEO’s digital footprint is a high-stakes asset that can inflate or tank a brand’s market cap in a single TikTok loop. McDonald’s learned this the hard way when Chris Kempczinski’s “Big Arch”
23 March 2026 · 5 min read
Traditional Quick Service Restaurant (QSR) advertising has long relied on eccentric mascots, highly stylised food cinematography, and aggressive discount messaging to capture consumer attention. For decades, the industry
20 March 2026 · 2 min read
Luxury fashion has traditionally relied on restraint. Muted palettes. Intimate runways. Carefully controlled exclusivity. For decades, high-end brands have signalled status not through volume, but through subtlety. Paris
17 March 2026 · 6 min read
Outdoor brands have traditionally relied on a familiar formula when promoting their products. Advertisements often focus on technical performance, durability, and extreme adventure settings designed to highlight the capa
27 February 2026 · 6 min read
In a world where advertising is louder than ever, silence can feel radical. Fast food brands in particular have long relied on glossy close-ups, melting cheese and perfectly salted fries to grab attention in seconds. Yet
23 February 2026 · 5 min read
Ramadan has long been one of the most significant periods in the retail calendar across the Middle East and Muslim communities worldwide. Traditionally, seasonal advertising during this time has centred on discounts, bun
9 February 2026 · 5 min read
Why has Love and Deepspace achieved what most games can’t? Love and Deepspace, or ‘LaDS’ as it’s fondly called, launched into an already crowded global gaming market. Yet it quickly achieved something few titles ma
3 February 2026 · 5 min read
The FIFA World Cup is one of the most recognisable sporting events on the planet, but the way fans experience it is shifting fast. As digital platforms reshape how people consume sport, FIFA has adjusted its approach for
29 January 2026 · 5 min read
Every year, Super Bowl advertising grows louder, bigger, and more expensive. Brands fight for attention with celebrity-packed 30-second spots that often blur together once the game ends. Against this backdrop, the Skittl
16 January 2026 · 4 min read
Nike has never been a brand that simply reacts to culture. It actively shapes it. With the revival of its “Why Do It?” messaging, Nike signals a broader shift in how legacy brands reconnect with modern audiences. Rather
9 January 2026 · 5 min read
Tesla has become one of the most talked-about brands in the world without following the traditional playbook of paid advertising. The Tesla marketing strategy challenges long-held assumptions about how companies should p
