Strategies, breakdowns and ideas to help you create hype around your brand.
30 January 2025 · 5 min read
Let’s talk about one of the most interesting collaborations that changed the game in the marketing world: a collaboration by WPP—a huge agency network—and Universal Music Group, or UMG in short, the global leader i
30 January 2025 · 6 min read
Let’s talk about glow-ups—not the TikTok kind, but the kind where a beloved yet slightly faded brand finds its way back into the spotlight.
21 January 2025 · 5 min read
Tide and tailgates—two things you wouldn’t normally put together. Yet, here we are, talking about how a laundry detergent brand has managed to crash NFL game-day parties and actually make it work.
Ah, the holidays—football on TV, family gathered around, and a whole lot of food. But this year, something unexpected popped up during Thanksgiving football that had everyone buzzing.
17 January 2025 · 5 min read
Let’s face it: tax season has always been a chore. For years, we’ve associated it with endless forms, long waits at an accountant’s office, and a healthy dose of dread.
Every January, we’re bombarded with messages about becoming a “new you.” Diet plans, workout routines, beauty transformations—they all promise that this year will be different, better, more perfect.
If you’ve been paying attention to the buzz around Foot Locker lately, you’ve probably noticed their holiday campaign, “Step Into Your Gift,” making waves.
15 January 2025 · 4 min read
Few brands have managed to successfully reimagine themselves for a new generation while staying true to their heritage.
Let’s set the scene. Picture a regular day at a fast-food spot—maybe McDonald’s, Burger King, or Wendy’s. People are grabbing their burgers and fries, sipping on what they think is a Coke.
13 January 2025 · 5 min read
Scrolling through your favorite streaming service, an ad appears. But it’s not the kind you skip past without a second thought.
13 January 2025 · 4 min read
What do you get when you combine ketchup, pickles, and a little bit of marketing genius? Heinz Pickle Ketchup’s U.S. rollout is here to answer that question with its “You Can Already Taste It” campaign.
What happens when you stop selling and start sharing? PepsiCo answered that question with FLVR, its TikTok-native food channel that’s all about re-sparking the joy of cooking.
