CREATE CONTENT DRIVING VALUE TO YOUR CLIENTS AND CUSTOMERS
We're not talking about a casual journal that you update whenever you feel like it. 57% of marketers report that they acquired customers specifically through blogging, displaying the revenue-generating potential of the practice. By writing content of interest to your audience, you have the opportunity to create customers that stick by you long after that first purchase.
Early on, we assess your entire business operation and that of your competitors. ????
- Understand the goods and services provided by your business.
- Ascertain the key wants and needs of customers.
- Discern the key functional areas of importance to the industry.
KEYWORD RESEARCH & TOPIC IDENTIFICATION
This is a critical stage where we identify the topics of relevance to your target market.
- The topics customers seek information on through search engines are located.
- These insights are combined with our knowledge about the industry at large.
- We set out the topics around which the blog posts will be written.
BLOG WRITING & PUBLISHING
The set of planned topics are fleshed out and written.
- Utilise the general practices set out by the industry.
- Incorporate a unique tone and template for your business' posts.
- The posts are drafted, revised, published, and distributed across platforms to maximise their potential reach and engagement.
We evaluate the performance of the published blog posts using in-depth data and analytics.
- The data tied to individual posts and blog categories is reviewed.
- The reach and engagement of blog shares on social media is analysed.
- Finally, depending on the performance of the blogging strategy, the process is revised, enhanced, and repeated for better engagement.
DON'T WASTE ANOTHER SECOND.
Connect with us for a custom strategy and get started!