Hype InsightHype Insight
Industries

Marketing for Ecommerce.

Performance marketing, CRO and retention that compounds revenue

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Trusted by the brands we have grown

Ecommerce growth is won across the whole funnel, not in a single channel. It takes performance marketing that acquires profitably, a store that converts the traffic it earns, and retention that turns first-time buyers into repeat revenue. We run all three as one system, measured on blended return on ad spend, average order value and lifetime value, so every part of the funnel pulls in the same direction. We have turned modest budgets into seven-figure months for retailers, and we build the tracking to prove exactly what worked.

Why Ecommerce

Growth built for the way ecommerce actually buys.

Are these ecommerce challenges holding you back?

If any of these sound familiar, your store is leaving revenue on the table.

Low visibility in a crowded market, where most clicks go to the top-ranked products
Difficulty reaching your ideal shoppers through the digital noise
High competition and low conversions against bigger brands
Cart abandonment, with around seven in ten carts left before checkout

Full-funnel paid acquisition

We acquire customers profitably across the platforms where your buyers actually are.

Google Shopping and Performance Max for high-intent demand
Meta and TikTok prospecting and retargeting with strong creative
Pinterest and other channels where the audience fits the product
Creative testing as an ongoing engine, not a one-off

Conversion-rate optimisation

Acquiring traffic is expensive, so we make sure your store earns the most from every visit.

Product and category page optimisation for clarity and trust
Checkout and cart improvements that recover lost revenue
Site speed and mobile experience as conversion levers
Structured testing so wins are proven, not guessed

Retention and lifecycle

The cheapest customer is the one you already have. We build the email and SMS programmes that bring them back.

Welcome, abandonment and post-purchase flows that run automatically
Segmented campaigns based on real purchase behaviour
Loyalty and win-back programmes that lift lifetime value

Measurement and attribution

We set up clean, server-side tracking and report on blended return on ad spend, average order value, new versus returning revenue and customer lifetime value, so you can scale with confidence instead of guessing.

Are These eCommerce Challenges Holding You Back?

  • Low Visibility in a Crowded Market: Competing for attention in search results is tough, with over 75% of clicks going to top-ranked products.
  • Difficulty Reaching Your Target Shoppers: With so much digital noise, finding your ideal customers requires targeted strategies beyond generic marketing.
  • High Competition and Low Conversions: Competing with bigger brands often reduces conversion rates, meaning lost sales opportunities.
  • Cart Abandonment Woes: With 69% of carts abandoned before checkout, missed sales add up, impacting your revenue growth.
  • Boost Sales with PPC: Increase sales through targeted pay-per-click ads on Google and social media. Maximise your ad spend efficiently.
  • Drive Traffic Quickly: Generate immediate traffic to your online store with effective advertising strategies. Get instant results from your campaigns.
How we work

How we grow Ecommerce brands

A clear, accountable process built for the way your sector actually buys.

Step 1

Track

Clean, server-side tracking so we report on blended ROAS, AOV and lifetime value with confidence.

Step 2

Acquire

Full-funnel Google and Meta campaigns with Shopping and Performance Max capturing high-intent buyers.

Step 3

Convert

CRO across the store to turn more sessions into orders at a healthier margin.

Step 4

Retain

Email, SMS and retention flows that compound revenue from customers you already won.

What is included

What your Ecommerce programme covers

Server-side conversion tracking
Google Shopping and Performance Max
Full-funnel Meta campaigns
Conversion rate optimisation
Email and SMS retention flows
Blended ROAS, AOV and LTV reporting
Proven, not promised

Proof in ecommerce

The numbers this work drives, with the case studies behind them.

19.6x
Blended return on ad spend
$2.2M
Revenue in a single month
2,870
Purchases in a quarter
7.95x
Account ROAS
19.6xBlended return on ad spend$2.2MRevenue2,870Purchases10M+Impressions
What good looks like

Marketing for Ecommerce

Full-funnel performance media and CRO that compounds revenue across Google, Meta and Pinterest.

Casa Blanco Meta Ads results
Multi-platform ads · Luxury furniture

Casa Blanco

Revenue in a single month$2.2M
Ad spend$112k
ChannelsGoogle + Meta
Outdoor & Prep Retailer Google Ads results
Meta Ads · Ecommerce

Outdoor & Prep Retailer

Impressions10M+
Clicks210,000
Peak driverBlack Friday
What clients say

Rated five stars, over and over

★★★★★Strategy
Easy to work with and gets things done on time, with quality. More than anything, I get work back from Hype that does not need reworking, which is a true gift. Cannot recommend Hype enough.
ChrisChrisHype delivered · Marketing strategy and execution
★★★★★SEO
Hype is incredible to work with and extremely knowledgeable in SEO and digital marketing. All our requests were delivered efficiently and beyond expectations.
MeganMeganHype delivered · SEO and digital marketing
★★★★★Google Ads
Hype has been fabulous to work with. True experts in PPC, digital and eCommerce, highly responsive and detailed. We would definitely work with them again.
RaeRaeHype delivered · PPC and ecommerce
★★★★★Automation
Hype is great to work with. Very experienced, understood our needs and added value along the way. I highly recommend them.
PipPipHype delivered · Email automation
★★★★★Strategy
Easy to work with and gets things done on time, with quality. More than anything, I get work back from Hype that does not need reworking, which is a true gift. Cannot recommend Hype enough.
ChrisChrisHype delivered · Marketing strategy and execution
★★★★★SEO
Hype is incredible to work with and extremely knowledgeable in SEO and digital marketing. All our requests were delivered efficiently and beyond expectations.
MeganMeganHype delivered · SEO and digital marketing
★★★★★Google Ads
Hype has been fabulous to work with. True experts in PPC, digital and eCommerce, highly responsive and detailed. We would definitely work with them again.
RaeRaeHype delivered · PPC and ecommerce
★★★★★Automation
Hype is great to work with. Very experienced, understood our needs and added value along the way. I highly recommend them.
PipPipHype delivered · Email automation
★★★★★Paid media
Hype has a great understanding of the various digital marketing platforms, and the strategies to reach audiences. The team helped us implement an ad campaign across both Facebook and Google.
JeffJeffHype delivered · Facebook and Google ad campaigns
★★★★★Social
Hype is a skilled and professional social media partner. They communicate well and stick to deadlines. We were very happy with their performance.
NadiaNadiaHype delivered · Social media management
★★★★★Strategy
Hype is an excellent marketing operator and a pleasure to work with.
JoshJoshHype delivered · Digital marketing
★★★★★Content
Great experience. Hype is very knowledgeable in social media and digital marketing. They built a great website for my firm, and I could tell they care about the work they do for you.
HermieHermieHype delivered · Website build, social and content
★★★★★Paid media
Hype has a great understanding of the various digital marketing platforms, and the strategies to reach audiences. The team helped us implement an ad campaign across both Facebook and Google.
JeffJeffHype delivered · Facebook and Google ad campaigns
★★★★★Social
Hype is a skilled and professional social media partner. They communicate well and stick to deadlines. We were very happy with their performance.
NadiaNadiaHype delivered · Social media management
★★★★★Strategy
Hype is an excellent marketing operator and a pleasure to work with.
JoshJoshHype delivered · Digital marketing
★★★★★Content
Great experience. Hype is very knowledgeable in social media and digital marketing. They built a great website for my firm, and I could tell they care about the work they do for you.
HermieHermieHype delivered · Website build, social and content
Common questions

Frequently asked

What return on ad spend can we expect?+

It depends on margins, price point and category, so we set a realistic target together and optimise toward profit rather than a vanity number. We have delivered blended returns well into double figures for the right products with the right tracking in place.

Do you handle the creative as well as the buying?+

Yes. Creative is the biggest lever in ecommerce performance, so we run constant creative testing across formats and angles and feed the winners back into scaling.

Can you help after a platform or website change hurt sales?+

Yes. We regularly rebuild channel strategy and tracking after a site migration or platform change has broken performance, and restore profitable growth.

Which channels deliver the best return for ecommerce?+

It varies by product and margin, but email marketing is consistently one of the highest-return channels, often returning many times its cost, while paid search and paid social drive the volume. We build a blended mix and optimise toward blended profit, not a single channel.

How can we improve our store conversion rate?+

By optimising the page design and user experience, sharpening your calls to action, using high-quality product imagery and descriptions, and fixing checkout friction. We test changes structurally so the wins are proven rather than guessed.

Do we need a mobile-first store?+

Yes. A large share of shopping now happens on mobile, so a fast, mobile-friendly experience is essential for both conversion and search ranking. We treat mobile speed and usability as core conversion levers.

How long before we see results from ecommerce marketing?+

Paid channels can produce sales within days of launch. SEO and content compound over three to six months. We set expectations per channel so you can judge progress fairly.

Let’s grow your ecommerce business.

Get in touch with the Hype Insight team