Hype InsightHype Insight
Outbound Marketing

Ad Management.

Paid media with return on ad spend you can prove

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Trusted by the brands we have grown

We plan, build and manage paid campaigns across Google and Meta that turn budget into booked revenue. Every campaign starts with conversion tracking, so we know exactly which pound or dollar produces a result. No vanity impressions, no inflated click numbers, just tracked conversions and a return you can take to the board. We have turned £6,000 of Google Ads spend into a £2 million pipeline and $112,000 into $2.2 million in revenue in a single month. The difference is not a secret tactic or a magic audience, it is rigorous tracking, tight account structure and relentless optimisation against the one number that matters: your return on ad spend.

The opportunity

Ad Management, done so it pays for itself.

Is your ad spend working hard enough?

If any of these sound familiar, your paid media is leaking budget and the fix usually starts with measurement, not more spend.

A high cost per lead that makes paid feel like it does not pay
Spend going out with no clear line back to revenue
Plenty of clicks, but they do not turn into customers
No idea which campaigns are profitable and which are wasting money
Conversion tracking that was never set up properly, or has quietly broken
A previous agency that reported on impressions and clicks, never sales

Platforms we run

We are a certified Google Partner and Meta Business Partner, and we run paid media across every major platform. We are platform-agnostic when it comes to your budget: spend goes where it produces the best return, not where it is easiest to manage.

Google Search and Performance Max
Meta (Facebook and Instagram)
TikTok Ads
LinkedIn Ads
Reddit Ads
Microsoft Ads
YouTube Ads

How we drive results

We set up conversion tracking before we spend a single dollar. Then we build tight account structures, target high-intent audiences, write and test creative, and optimise relentlessly. Wasted spend hides in the gaps: broad match terms with no intent, audiences that never convert, landing pages that leak. We close those gaps first, then scale what is proven to work.

How we work, step by step

You are never left wondering what we are doing with your budget. Every engagement follows a clear sequence.

Audit and tracking: verify or rebuild conversion tracking so every result is measured back to revenue
Strategy: agree the target cost per acquisition and ROAS, then map the account structure and audiences to hit it
Build and launch: write creative, set up campaigns and ship with tracking confirmed end to end
Optimise: cut what wastes budget, scale what converts, and test new creative and audiences continuously
Report and review: a monthly view of spend, leads, bookings and revenue, with a clear plan for the next cycle

Landing page and conversion optimisation

The best campaign in the world cannot fix a landing page that does not convert. We work on both sides of the click, so the traffic you pay for actually turns into enquiries.

Landing page audits and copy improvements
A/B testing of headlines, CTAs and page structure
Form and checkout friction analysis
Heat-mapping and session recording insights

Reporting that ties spend to revenue

Every report maps spend to leads, bookings and revenue, not reach or impressions. You always know your cost per acquisition, your ROAS, and what we are testing next. If a campaign is not paying its way, you will hear it from us first, with a plan to fix it.

How we work

How we deliver ad management

A clear, accountable process, so you always know what is happening and why.

Step 1

Track and structure

We fix conversion tracking and rebuild the account around your highest-intent terms and audiences.

Step 2

Launch and test

We ship campaigns across Google and Meta with disciplined creative and audience testing.

Step 3

Optimise to ROAS

Budget moves toward what converts; wasted spend is cut. We optimise to return, not vanity clicks.

Step 4

Scale

Once the economics are proven, we scale spend while holding your cost per acquisition.

What is included

Everything in your ad management engagement

Google and Meta campaign build and management
Conversion tracking and attribution set-up
Audience, keyword and creative testing
Landing page and offer guidance
Budget optimisation toward return on ad spend
Plain-English performance reporting
Common questions

Frequently asked

What budget do I need to start running paid ads?+

For Google Ads, £1,500 to £3,000 per month in ad spend is a realistic minimum to gather enough data for meaningful optimisation. Meta can work at lower budgets. We will tell you honestly if your budget is too small for your goals before you commit.

How quickly can paid ads generate leads?+

Unlike SEO, paid media can generate leads within days of launch. Campaign setup, tracking and launch typically takes 1 to 2 weeks. Expect the first 4 to 6 weeks to be a learning period as the algorithm optimises, with costs improving over months.

Do you charge a percentage of ad spend or a flat fee?+

We charge a flat monthly management fee rather than a percentage of ad spend. This aligns our incentives with your results rather than with increasing your budget.

Can you take over an existing account?+

Yes. We audit the account first, identify what is working and what is wasting money, then present a clear remediation plan before making any changes. We do not reset campaigns unnecessarily, that wastes learning history.

Which platform is right for my business?+

It depends on how your buyers search and behave. High-intent demand is usually best captured on Google Search, brand and product discovery suits Meta and TikTok, and B2B often works hardest on LinkedIn. We recommend the mix based on your audience and goals rather than pushing whichever platform we prefer.

How do you measure success?+

By return on ad spend and cost per acquisition, tracked all the way through to leads, bookings and revenue. Impressions and clicks are diagnostic signals we watch, but they are never the headline. If the spend is not producing profitable results, it is our job to change that.

Proven, not promised

Ad Management results

The kind of outcome this work produces, with the numbers to back it.

19.6x
Peak return on ad spend
$2.2M
Revenue in a single month
7.95x
Account ROAS
$15.26
Cost per conversion
19.6xBlended return on ad spend$2.2MRevenue$112kAd spendGoogle + MetaChannels
What good looks like

Ad Management

A coordinated Google, Meta and Pinterest strategy that turned $112k of spend into $2.2M in a single month.

Casa Blanco Meta Ads results
Multi-platform ads · Luxury furniture

Casa Blanco

Revenue in a single month$2.2M
Ad spend$112k
ChannelsGoogle + Meta
Gastroenterology Clinic Google Ads results
Google Ads · Healthcare

Gastroenterology Clinic

Conversions2,700 → 9,635
Efficiency gains$34k+
Cost per enquiry fell↓ cost
What clients say

Rated five stars, over and over

★★★★★Strategy
Easy to work with and gets things done on time, with quality. More than anything, I get work back from Hype that does not need reworking, which is a true gift. Cannot recommend Hype enough.
ChrisChrisHype delivered · Marketing strategy and execution
★★★★★SEO
Hype is incredible to work with and extremely knowledgeable in SEO and digital marketing. All our requests were delivered efficiently and beyond expectations.
MeganMeganHype delivered · SEO and digital marketing
★★★★★Google Ads
Hype has been fabulous to work with. True experts in PPC, digital and eCommerce, highly responsive and detailed. We would definitely work with them again.
RaeRaeHype delivered · PPC and ecommerce
★★★★★Automation
Hype is great to work with. Very experienced, understood our needs and added value along the way. I highly recommend them.
PipPipHype delivered · Email automation
★★★★★Strategy
Easy to work with and gets things done on time, with quality. More than anything, I get work back from Hype that does not need reworking, which is a true gift. Cannot recommend Hype enough.
ChrisChrisHype delivered · Marketing strategy and execution
★★★★★SEO
Hype is incredible to work with and extremely knowledgeable in SEO and digital marketing. All our requests were delivered efficiently and beyond expectations.
MeganMeganHype delivered · SEO and digital marketing
★★★★★Google Ads
Hype has been fabulous to work with. True experts in PPC, digital and eCommerce, highly responsive and detailed. We would definitely work with them again.
RaeRaeHype delivered · PPC and ecommerce
★★★★★Automation
Hype is great to work with. Very experienced, understood our needs and added value along the way. I highly recommend them.
PipPipHype delivered · Email automation
★★★★★Paid media
Hype has a great understanding of the various digital marketing platforms, and the strategies to reach audiences. The team helped us implement an ad campaign across both Facebook and Google.
JeffJeffHype delivered · Facebook and Google ad campaigns
★★★★★Social
Hype is a skilled and professional social media partner. They communicate well and stick to deadlines. We were very happy with their performance.
NadiaNadiaHype delivered · Social media management
★★★★★Strategy
Hype is an excellent marketing operator and a pleasure to work with.
JoshJoshHype delivered · Digital marketing
★★★★★Content
Great experience. Hype is very knowledgeable in social media and digital marketing. They built a great website for my firm, and I could tell they care about the work they do for you.
HermieHermieHype delivered · Website build, social and content
★★★★★Paid media
Hype has a great understanding of the various digital marketing platforms, and the strategies to reach audiences. The team helped us implement an ad campaign across both Facebook and Google.
JeffJeffHype delivered · Facebook and Google ad campaigns
★★★★★Social
Hype is a skilled and professional social media partner. They communicate well and stick to deadlines. We were very happy with their performance.
NadiaNadiaHype delivered · Social media management
★★★★★Strategy
Hype is an excellent marketing operator and a pleasure to work with.
JoshJoshHype delivered · Digital marketing
★★★★★Content
Great experience. Hype is very knowledgeable in social media and digital marketing. They built a great website for my firm, and I could tell they care about the work they do for you.
HermieHermieHype delivered · Website build, social and content

Let’s build your growth engine.

Get in touch with the Hype Insight team