Generative Engine Optimisation.
Get found and cited inside AI search, the new front page
Trusted by the brands we have grown
Your buyers are increasingly starting their research inside ChatGPT, Perplexity and Google AI Overviews rather than the traditional blue links. Generative Engine Optimisation (GEO) is the discipline of making sure the AI engines understand, trust and recommend your business when they generate answers. The brands that show up in AI answers now will own their category as this becomes the default way people search.
Generative Engine Optimisation, done so it pays for itself.
Are you invisible in AI search?
Buyers increasingly start in ChatGPT and AI Overviews, not Google. These are the gaps GEO closes.
Why GEO is becoming essential
Google AI Overviews now appear in the majority of commercial searches. ChatGPT has over 100 million weekly users, many of whom use it for product and vendor research. If these systems do not know about your business, or do not trust your content enough to cite it, you are invisible to a growing proportion of your potential customers.
What GEO involves
How GEO and SEO work together
GEO does not replace traditional SEO, it extends it. The same technical hygiene, content depth and authority signals that help you rank on Google also help AI engines understand and trust you. We run GEO and SEO as a unified programme so the work compounds rather than duplicates.
How we deliver generative engine optimisation
A clear, accountable process, so you always know what is happening and why.
Discover
We learn your business, audience and goals, audit what is working, and agree the metrics that define success.
Plan
We build a clear, prioritised strategy mapped to revenue, so every action has a reason and a target.
Execute
We do the work, set up clean tracking from day one, and keep you in the loop with plain-English reporting.
Optimise
We measure against the goals, double down on what works, cut what does not, and compound results over time.
Everything in your generative engine optimisation engagement
Frequently asked
Is GEO the same as SEO?+
GEO and SEO share foundations but optimise for different systems. SEO targets Google and Bing index algorithms. GEO targets AI language models that generate answers by synthesising trusted sources. Both are worth doing; they compound each other.
How do you measure GEO results?+
We track how AI engines describe your brand and whether they recommend you for target queries. We monitor citation frequency across ChatGPT, Perplexity and Google AI Overviews, and benchmark your visibility against competitors.
How long does GEO take to show results?+
Entity building and content restructuring can show results in AI engines within 2–4 months. Establishing trusted citation sources takes longer, 6–12 months for authoritative placements.
Generative Engine Optimisation results
The kind of outcome this work produces, with the numbers to back it.
Generative Engine Optimisation
Getting found, quoted and recommended inside ChatGPT, Perplexity and Google AI Overviews where buyers now start.
Selerity
Bundle
Rated five stars, over and over
“Easy to work with and gets things done on time, with quality. More than anything, I get work back from Hype that does not need reworking, which is a true gift. Cannot recommend Hype enough.”
ChrisHype delivered · Marketing strategy and execution“Hype is incredible to work with and extremely knowledgeable in SEO and digital marketing. All our requests were delivered efficiently and beyond expectations.”
MeganHype delivered · SEO and digital marketing“Hype has been fabulous to work with. True experts in PPC, digital and eCommerce, highly responsive and detailed. We would definitely work with them again.”
RaeHype delivered · PPC and ecommerce“Hype is great to work with. Very experienced, understood our needs and added value along the way. I highly recommend them.”
PipHype delivered · Email automation“Easy to work with and gets things done on time, with quality. More than anything, I get work back from Hype that does not need reworking, which is a true gift. Cannot recommend Hype enough.”
ChrisHype delivered · Marketing strategy and execution“Hype is incredible to work with and extremely knowledgeable in SEO and digital marketing. All our requests were delivered efficiently and beyond expectations.”
MeganHype delivered · SEO and digital marketing“Hype has been fabulous to work with. True experts in PPC, digital and eCommerce, highly responsive and detailed. We would definitely work with them again.”
RaeHype delivered · PPC and ecommerce“Hype is great to work with. Very experienced, understood our needs and added value along the way. I highly recommend them.”
PipHype delivered · Email automation“Hype has a great understanding of the various digital marketing platforms, and the strategies to reach audiences. The team helped us implement an ad campaign across both Facebook and Google.”
JeffHype delivered · Facebook and Google ad campaigns“Hype is a skilled and professional social media partner. They communicate well and stick to deadlines. We were very happy with their performance.”
NadiaHype delivered · Social media management“Hype is an excellent marketing operator and a pleasure to work with.”
JoshHype delivered · Digital marketing“Great experience. Hype is very knowledgeable in social media and digital marketing. They built a great website for my firm, and I could tell they care about the work they do for you.”
HermieHype delivered · Website build, social and content“Hype has a great understanding of the various digital marketing platforms, and the strategies to reach audiences. The team helped us implement an ad campaign across both Facebook and Google.”
JeffHype delivered · Facebook and Google ad campaigns“Hype is a skilled and professional social media partner. They communicate well and stick to deadlines. We were very happy with their performance.”
NadiaHype delivered · Social media management“Hype is an excellent marketing operator and a pleasure to work with.”
JoshHype delivered · Digital marketing“Great experience. Hype is very knowledgeable in social media and digital marketing. They built a great website for my firm, and I could tell they care about the work they do for you.”
HermieHype delivered · Website build, social and content