Brand Campaigns
In-depth breakdowns of the brand campaigns that shaped culture, from Nike and Apple to Super Bowl ads and challenger brands making noise. We analyse what worked, why it worked, and what marketers can steal.
14 April 2025 · 4 min read
BeReal ads: BeReal launches US advertising platform led by former TikTok exec
A few years ago, BeReal quietly entered the social scene with a simple premise: share one unfiltered moment a day. No filters, no scheduled content, no carefully crafted personas—just people, being people.
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11 April 2025 · 5 min read
How NWSL is scoring wins with non traditional marketing strategies
A few years ago, if you brought up women’s soccer in the U.S., most people thought of national team stars and Olympic glory.
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11 April 2025 · 5 min read
DraftKings’ new gaming campaign shows how to market with purpose and fun
If you’ve ever been in a room full of people who all somehow know the lyrics to a decades-old country song, you know the feeling DraftKings was aiming for in their new gaming campaign.
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10 April 2025 · 4 min read
Peroni puts nonalcoholic beer in the driver’s seat for racing tie-in
There’s something undeniably bold about handing over 44 cases of nonalcoholic beer to one of the most famous drivers in the world.
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9 April 2025 · 5 min read
PepsiCo’s $1.95B Poppi Deal: A turning point for Prebiotic Soda Brand
Let’s rewind for a second. Just a few years ago, Poppi was the kind of startup you’d walk past in the niche aisle of a health food store — a fizzy little can with bright colors and gut-friendly promises.
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9 April 2025 · 4 min read
How Coca-Cola Zero sugar nailed March Madness with smart drinks advertising
College basketball takes over the airwaves every March. If you know how to take advantage of the rivalries, buzzer beaters, and rollercoaster of emotions, it’s a marketing goldmine.
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8 April 2025 · 5 min read
How icy hot turned muscle relief into a movement
Let’s be real — most of us know Icy Hot as the thing you grab when your back’s sore from doing too much too fast. Maybe you’ve seen it sitting on a pharmacy shelf, or remember a commercial with Shaq talking about aches a
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7 April 2025 · 5 min read
What Gen Alpha Shopping Habits Teach Us About the New Trends in Consumer Behavior
Not too long ago, the idea of a 10-year-old shaping their family’s major purchases—like what car to buy or which skincare brand to trust—would’ve sounded completely out of place.
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7 April 2025 · 5 min read
Hostess is rising from the shelf: A story of brand revitalization done right
There’s something undeniably nostalgic about Hostess. For many of us, those soft, golden Twinkies or the powdered Donettes bring back memories of packed school lunches and gas station snack runs.
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4 April 2025 · 5 min read
McDonald’s Is Blurring the Line Between Fast Food and Video Game Marketing Campaigns
When you think of McDonald’s, you probably picture golden fries, Happy Meals, and the nostalgic red-and-yellow glow that defines childhood.
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3 April 2025 · 5 min read
From Beaches to Rooftops: The Clever Shift in Beer Marketing with Corona’s ‘La Playa Awaits’
When you think of Corona, your mind likely drifts to the beach. But not just any beach—it’s the feeling of being on one: relaxed, easygoing, the sun warming your skin.
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2 April 2025 · 6 min read
Skincare Marketing with Heart: The Genius Behind Estée Lauder’s “Beauty Sleep Dupe”
In a world where trends change at lightning speed, it’s a breath of fresh air to see a legacy brand like Estée Lauder continue to nail it.
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