Brand Campaigns
In-depth breakdowns of the brand campaigns that shaped culture, from Nike and Apple to Super Bowl ads and challenger brands making noise. We analyse what worked, why it worked, and what marketers can steal.
6 February 2025 · 5 min read
The 7 Stages of Defeat: How Jim Beam Turns Football Heartbreak into Marketing Gold
Football season brings out all the feels—sadness, frustration, hope, and, if you’re lucky, a glimmer of joy. But let’s be real: most of the time, your team falls short, leaving you staring at the screen, dumbfounded and
Read more →5 February 2025 · 5 min read
Inside Athletic Brewing’s marketing as reach expands for nonalcoholic beer
It’s January—that strange time of year when everything feels like a fresh start. The air is filled with talk of resolutions, fitness goals, and cutting back on life’s indulgences. For many, it’s also Dry January, a chall
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21 August 2024 · 8 min read
Dad’s Day Laughs: Tips from the Funniest Father’s Day Campaigns
Ever wondered why that brilliant idea didn’t quite pan out as expected, or why your team sometimes feels like they’re not all on the same page?
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12 April 2024 · 8 min read
The ’Coca-Cola x Marvel: The Heroes’ campaign: A blueprint for partnership marketing
Find out how <a href="/services/partnership-marketing">partnership marketing</a> could be the winning formula behind the ’Coca-Cola x Marvel: The Heroes’ marketing campaign. Uncover more insights here.
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25 April 2023 · 5 min read
How community branding can fuel growth for your business
No matter the size of your brand, there are always individuals who hold a deep appreciation for what you offer and are eager to spread the word. By tapping into the marketing potential of these individuals, empowering th
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27 June 2022 · 5 min read
How to turn your food & beverage business into a global brand
With the explosive growth of digital technology has come more and more methods for advertisers to connect with their customers on an increasingly personal level. There are simply so many different ways of getting through
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6 April 2021 · 6 min read
Bumble: A study in yellow
Love is a beautiful and wonderful feeling. Unfortunately, it can be hard to find true love, which has paved the way for dating platforms like Tinder, Coffeemeetsbagel, and OkCupid. These days, it’s really one dating site
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8 October 2020 · 4 min read
The power of loss aversion in marketing
The other day, I was reading an article about a guy who had to choose between saving his wife and saving his unborn child. I couldn’t imagine being in that position and having the strength to decide something like that.
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21 September 2020 · 8 min read
Marketing philosophy—the Baader-Meinhof phenomenon and its impact on marketing
If any of my family members or close friends are making Anzac biscuits, they always make it a point to call me. Why? Because the first time I made it for my daughter’s birthday, I made quite the impression (so they say).
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14 September 2020 · 4 min read
What does the Gmail automatic unsubscribe mean to marketers
I don’t know about you but I’m sure parents can relate when I say that once you have kids, nothing around the house is really yours. Don’t get me wrong, kids are great—but when it comes to personal belongings, nothing is
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15 June 2020 · 7 min read
Priming: A powerful yet invisible tool for online marketing
Have you ever played the game ‘Family feud’? It’s quite simple. All you’re supposed to do is come up with words that are associated with survey questions. There’s this one question I remember quite well – “What wou
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25 November 2019 · 7 min read
What is customer journey mapping and why is it important?
Customer journey mapping is the process that helps brands or businesses learn more about their customers and the journey they take when they interact with your business. This, as you may know, is not a new concept and ha
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