Marketing Strategy
Strategic thinking for marketers, founders and growth teams. We cover positioning, go-to-market planning, customer behaviour, funnel design and the frameworks that turn marketing spend into revenue.
6 May 2025 · 4 min read
Turning up the heat: How “Tana Sutra” gave Hawaiian Tropic a fresh glow
Sometimes, a brand just knows when it’s time to shake things up, and Hawaiian Tropic did exactly that. For years, they’ve lived in the world of sun care.
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5 May 2025 · 6 min read
How AI-powered advertising is changing the marketing game: The future of business campaigns
In recent years, the advertising landscape has seen some seismic shifts. Traditional marketing methods that once relied heavily on human creativity, complex strategies, and the involvement of numerous agencies are now ev
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5 May 2025 · 5 min read
Roblox’s retail revolution: How phygital commerce is changing the game for marketers
There’s a quiet retail revolution unfolding in a place most marketers wouldn’t have looked at a few years ago: Roblox. For years, Roblox was seen primarily as a digital playground for kids and teens, a space to build wor
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2 May 2025 · 4 min read
Sephora stakes its claim in skin care with multichannel campaign
Marketing today is a wild playground. One moment, it’s about going viral with a meme, and the next, it’s about deeply connecting with someone’s daily rituals.
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1 May 2025 · 5 min read
7-Eleven teams with Live Nation for nostalgic music festival activations
If you had told anyone a few years ago that 7-Eleven would become one of the biggest names in live music culture, they might have given you a strange look.
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1 May 2025 · 5 min read
How Wonderful Pistachios is winning with a multi-channel, content-rich integrated campaign
Something is refreshing about a brand that doesn’t just show up where you expect it, but also where you need it most.
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30 April 2025 · 4 min read
Inside BodyArmor’s new visual identity and largest campaign to date
It’s not easy to stand out in the beverage aisle these days. Between legacy brands that dominate entire shelves and newer players popping up faster than ever, most drinks get a glance—if they’re lucky—and then fade into
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30 April 2025 · 5 min read
When two worlds collide: WWE meets Clash of Clans
Let’s talk about the kind of marketing move that turns heads, builds buzz, and actually gets results. When Supercell’s Clash of Clans teamed up with WWE for a new campaign featuring Cody Rhodes, it wasn’t just another ce
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29 April 2025 · 4 min read
Kids entertainment brand CoComelon lends a hand in first brand campaign
If you’ve ever walked past a toddler belting out a nursery rhyme in the grocery store, chances are CoComelon had something to do with it.
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29 April 2025 · 5 min read
Gatorade taps Kendrick Lamar for latest extension of ‘Is It In You?’
There’s something about legacy brands that makes us stop scrolling. Maybe it’s the nostalgia. Maybe it’s trust. Maybe it’s that feeling of “they’ve been through it all and still know how to speak our language.
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24 April 2025 · 4 min read
Brewing a brand story: How Garage Beer built more than just a buzz
There’s beer, and then there’s Garage Beer. And if you’ve been paying any attention to the way they’ve been showing up online lately, you’ll know this isn’t your typical light beer brand throwing up polished commercials
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23 April 2025 · 5 min read
Burger King poaches Applebee’s CMO to build on modernization plan
A few years ago, Burger King felt like it was fading into the background. The crown was still there, the Whopper was still on the menu, but the energy was missing.
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