Marketing Strategy
Strategic thinking for marketers, founders and growth teams. We cover positioning, go-to-market planning, customer behaviour, funnel design and the frameworks that turn marketing spend into revenue.
22 April 2025 · 4 min read
Scotch-Brite’s “The Brite Side of Clean” shows how brands can turn everyday moments into joyful, emotional connections
There’s something quietly brilliant about a brand that can take a household chore—one that most of us put off until it can’t be ignored—and turn it into a celebration.
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21 April 2025 · 4 min read
Hellmann’s turns ketchup into currency to push mayo, fries combo
We’ve all got them. The drawer full of ketchup packets no one quite remembers saving, but there they are—quietly multiplying like socks in a dryer.
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18 April 2025 · 4 min read
When a razor brand says less, but means more
For over a decade, Harry’s has been known for doing one thing really well: offering quality razors at a fair price. But something shifted recently. They didn’t just update their logo or toss out a new slogan. They delive
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17 April 2025 · 5 min read
Why Olaplex is leading with emotion for its latest refresh, campaign
Olaplex has always had science on its side. With patented bond-building technology and a die-hard base of stylists and beauty pros, the brand has earned its reputation as a go-to for serious hair repair.
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17 April 2025 · 4 min read
The human story behind Cécred’s powerful brand debut
When a new brand launches under the wing of someone like Beyoncé, expectations are sky-high. But with Cécred, the buzz wasn’t built around flashy celebrity moments or overproduced ads.
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16 April 2025 · 5 min read
Why Kit Kat’s Break Brothers campaign is a masterclass in character-led marketing
Kit Kat has always been about breaks. That’s not new. But how they’re framing that break in today’s chaotic, work-heavy world? That’s what’s different—and kind of brilliant.
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16 April 2025 · 5 min read
Subway’s comeback story: how a guest-centric <a href="/services/marketing-strategy">marketing strategy</a> is turning things around
There was a time not too long ago when Subway seemed to be losing its footing. Once the king of fast, fresh sandwiches, it slowly began to fade into the background.
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15 April 2025 · 5 min read
How Minute Maid’s “Bring the Juice” campaign is rewriting the rules of brand relevance
If you’ve been watching the beverage aisle lately—or WWE for that matter—you might’ve noticed something interesting going on with Minute Maid.
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14 April 2025 · 4 min read
Social Off Socials: Heineken flips phones for IRL interactions
It’s not every day a global beer brand launches a phone case that flips your device face-down when someone says “cheers.”
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14 April 2025 · 4 min read
BeReal ads: BeReal launches US advertising platform led by former TikTok exec
A few years ago, BeReal quietly entered the social scene with a simple premise: share one unfiltered moment a day. No filters, no scheduled content, no carefully crafted personas—just people, being people.
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11 April 2025 · 5 min read
DraftKings’ new gaming campaign shows how to market with purpose and fun
If you’ve ever been in a room full of people who all somehow know the lyrics to a decades-old country song, you know the feeling DraftKings was aiming for in their new gaming campaign.
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10 April 2025 · 4 min read
Peroni puts nonalcoholic beer in the driver’s seat for racing tie-in
There’s something undeniably bold about handing over 44 cases of nonalcoholic beer to one of the most famous drivers in the world.
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