Paid Media
Google Ads, Meta, TikTok and performance marketing strategy, including targeting, creative testing, ROAS benchmarks and campaign teardowns. Practical content for in-house teams and agency marketers.
19 May 2025 · 5 min read
What brands can learn from Snapchat’s Sponsored Snaps strategy
Not too long ago, Snapchat seemed like the social media platform that couldn’t quite keep up. While others were busy riding the wave of viral trends, endless scrolls, and hyper-polished influencer content, Snap quietly f
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14 May 2025 · 5 min read
How Mountain Dew’s tattoo sweepstakes is the ultimate lesson in brand loyalty marketing
There are marketing campaigns that turn heads, and then there are the ones that ink themselves into pop culture. Mountain Dew just did the latter.
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9 May 2025 · 4 min read
NBC’s OnePlatform rewriting the rules of modern marketing
There was glitter. There was jazz. And there was Seth MacFarlane, belting out lines that made every advertiser in the room laugh and lean in a little closer.
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8 May 2025 · 4 min read
Inside Disney’s ad playbook as streaming becomes ‘core growth platform’
Not too long ago, the streaming wars were all about who had the best shows, the most exclusive movies, and the slickest interface.
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5 May 2025 · 6 min read
How AI-powered advertising is changing the marketing game: The future of business campaigns
In recent years, the advertising landscape has seen some seismic shifts. Traditional marketing methods that once relied heavily on human creativity, complex strategies, and the involvement of numerous agencies are now ev
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1 May 2025 · 5 min read
How Wonderful Pistachios is winning with a multi-channel, content-rich integrated campaign
Something is refreshing about a brand that doesn’t just show up where you expect it, but also where you need it most.
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30 April 2025 · 4 min read
Inside BodyArmor’s new visual identity and largest campaign to date
It’s not easy to stand out in the beverage aisle these days. Between legacy brands that dominate entire shelves and newer players popping up faster than ever, most drinks get a glance—if they’re lucky—and then fade into
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28 April 2025 · 5 min read
Mentos turned a fizzy experiment into a full-circle brand comeback
If you were around in the ‘90s, chances are the Mentos jingle is somewhere deep in your brain, ready to resurface at the slightest prompt.
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25 April 2025 · 5 min read
The unexpected rise of two delivery apps and the future of retail media integration
A few years ago, if someone mentioned Uber or Instacart in a marketing meeting, it was probably about delivery speed or gig economy logistics.
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21 April 2025 · 4 min read
Hellmann’s turns ketchup into currency to push mayo, fries combo
We’ve all got them. The drawer full of ketchup packets no one quite remembers saving, but there they are—quietly multiplying like socks in a dryer.
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14 April 2025 · 4 min read
BeReal ads: BeReal launches US advertising platform led by former TikTok exec
A few years ago, BeReal quietly entered the social scene with a simple premise: share one unfiltered moment a day. No filters, no scheduled content, no carefully crafted personas—just people, being people.
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9 April 2025 · 4 min read
How Coca-Cola Zero sugar nailed March Madness with smart drinks advertising
College basketball takes over the airwaves every March. If you know how to take advantage of the rivalries, buzzer beaters, and rollercoaster of emotions, it’s a marketing goldmine.
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