Paid Media
Google Ads, Meta, TikTok and performance marketing strategy, including targeting, creative testing, ROAS benchmarks and campaign teardowns. Practical content for in-house teams and agency marketers.
25 July 2025 · 5 min read
AI-Led Capabilities: The Quiet Power Behind Publicis’ Marketing Machine
Marketing in games used to be a bit like exploring a dungeon without a minimap. Brands knew the treasure was in there somewhere, billions of eyeballs, hyper-engaged audiences,
Read more →24 July 2025 · 5 min read
Generative AI Is The New Engine Behind Volkswagen’s Brand
Marketing in games used to be a bit like exploring a dungeon without a minimap. Brands knew the treasure was in there somewhere, billions of eyeballs, hyper-engaged audiences,
Read more →23 July 2025 · 5 min read
Branded Entertainment That Bites Back: Chips Ahoy x Stranger Things
Marketing in games used to be a bit like exploring a dungeon without a minimap. Brands knew the treasure was in there somewhere, billions of eyeballs, hyper-engaged audiences,
Read more →21 July 2025 · 4 min read
Forget Flashy Ads, Target’s Back-To-School Campaign Speaks Human
Liquid Death has never done “normal.” While most bottled water brands lean on snowcapped mountains and vague promises of purity, Liquid Death leans on skulls, death metal typography, and the suggestion that you should “m
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10 July 2025 · 4 min read
Why Snap Map Activation Could Be Your Brand’s Next Big Move
Back-to-school season is always a race. Not just for students hunting fresh fits, but for brands fighting to be the first thing on their minds—and in their shopping bags.
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2 July 2025 · 5 min read
Sephora doles out Lyft credits to transport shoppers to its stores
For a moment, think about how exhausting it can be to scroll through endless online product listings. You’re guessing your skin tone, hoping the shade on screen is the same in real life, crossing fingers that the moistur
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26 June 2025 · 4 min read
Beyond Mickey: How Disney Uses Data Collaboration to Build Smarter Ads
There’s a reason everyone’s paying attention to Disney’s latest advertising move, and no, it’s not just about Mickey Mouse or massive media buys.
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24 June 2025 · 3 min read
No Pop-Ups, No Problem: WhatsApp’s Monetization Strategy Is Working
For over a decade, WhatsApp has been sacred ground. No ads. No interruptions. Just messages, calls, and that little typing bubble.
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24 June 2025 · 4 min read
Retail Media Advertising, But Make It Seamless: Inside DoorDash’s Strategy
If you still think DoorDash is “just” a food delivery app, you’re missing the bigger picture. Behind the quick meals and driver alerts is one of the most interesting, under-the-radar marketing shifts in years.
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17 June 2025 · 4 min read
“Who Knew?” Walmart’s Rebranding Is Actually Brilliant?
Let’s be real, when most people think “Walmart,” they think giant aisles, low prices, and convenience on tap. Functional, sure.
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27 May 2025 · 5 min read
Pepsi’s “Food Deserves Pepsi” strategy is changing the flavor of summer marketing
Barbecues have always been sacred ground in American culture: a sizzling grill, someone’s uncle trying not to burn the burgers, music in the background, and a cooler full of ice-cold drinks.
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20 May 2025 · 5 min read
How Disney’s integrated advertising is rewriting the rules of brand marketing
Disney has always been a master of storytelling. But lately, it’s not just Mickey and Marvel stealing the spotlight. Behind the scenes, Disney is doing something quietly brilliant:
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