Paid Media
Google Ads, Meta, TikTok and performance marketing strategy, including targeting, creative testing, ROAS benchmarks and campaign teardowns. Practical content for in-house teams and agency marketers.
15 August 2025 · 4 min read
Velveeta’s bold new brand campaign is rewriting the playbook
For decades, Velveeta wasn’t just cheese. It was Saturday-night nachos, late-night mac, and that guilty-pleasure casserole that somehow disappeared before leftovers made it to the fridge. But as food culture shifted towa
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15 August 2025 · 5 min read
Taco Bell’s fan-first move is more than just free ads – it’s smart marketing
Taco Bell has always had a knack for stirring things up in the fast-food world. But this time, they’ve taken their creativity beyond the kitchen and into customers’ hands, literally. Their new Fan Style program turns eve
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14 August 2025 · 5 min read
Pepsico is turning the heat into marketing gold (and what brands can learn from Sprite ads rivalry)
Sometimes, the best marketing ideas are born not in a boardroom, but in the real world, in this case, under a blazing summer sun. PepsiCo’s Starry brand has decided to take the season’s relentless heat and turn it into a
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13 August 2025 · 5 min read
McDonald’s brings back McDonaldland to unlock consumers’ ‘core memories’
The return of a childhood world When McDonald’s announced the return of McDonaldland after more than two decades, it wasn’t just about a new meal or a quirky commercial. It felt like the doors to a long-locked childhood
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12 August 2025 · 6 min read
Shake Shack’s bold marketing shift: what entrepreneurs can learn from it
For years, Shake Shack has built its reputation almost entirely on organic buzz. Loyal fans told their friends, social media posts spread like wildfire, and new locations drew lines around the block without much paid adv
Read more →6 August 2025 · 4 min read
The Domino’s Advertisement That Turned A Burger Into Bite-Size Bragging Rights
The fast-food wars have a new front, and it’s not about who has the crispiest fries or the gooiest cheese pull. Domino’s has decided to challenge burger chains over something more strategic: value.
Read more →6 August 2025 · 4 min read
How The Maeve Brand Became Anthropologie’s Next Big Bet
When a fashion label starts as a small line inside a bigger retailer, the story usually ends with it staying tucked away in the corner racks. Anthropologie had other plans. They took Maeve, a private label quietly buildi
Read more →5 August 2025 · 4 min read
Kroger’s Sonic Ecosystem Is More Than Background Noise
Kroger isn’t exactly the new kid on the block. Founded in 1883, we’ve seen the grocery business morph from corner shops to sprawling, warehouse-sized supermarkets. Along the way, Kroger folded brands like Ralphs, King So
Read more →5 August 2025 · 4 min read
McDonald’s Branding Strategy: The Comeback of McDonaldland
If you grew up with McDonald’s, you probably remember Ronald McDonald, Grimace, Hamburglar, and Birdie. They weren’t just mascots; they were part of a bizarre, colorful world that made a Happy Meal feel like an event.
Read more →4 August 2025 · 3 min read
Inside The Carl’s Jr. Alix Earle Campaign TikTok Couldn’t Stop Watching
When most fast food brands jump on a pop culture moment, you get a collectible cup or maybe a quick TV spot with a throwback jingle.
Read more →1 August 2025 · 4 min read
The Bold Sports Move Putting Kellanova In The Kellogg Company News Spotlight
When most fast food brands jump on a pop culture moment, you get a collectible cup or maybe a quick TV spot with a throwback jingle.
Read more →1 August 2025 · 4 min read
From NFL to WWE: Disney’s Advertising Strategy For The Streaming Era
When most fast food brands jump on a pop culture moment, you get a collectible cup or maybe a quick TV spot with a throwback jingle.
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