Paid Media
Google Ads, Meta, TikTok and performance marketing strategy, including targeting, creative testing, ROAS benchmarks and campaign teardowns. Practical content for in-house teams and agency marketers.
1 September 2025 · 5 min read
American Eagle and Tru Kolors: How bold marketing moves are reshaping retail
Setting the stage: a brand under the spotlight American Eagle has been through its fair share of ups and downs. Not long ago, the retailer found itself caught in controversy after a campaign with actor Sydney Sweeney spa
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29 August 2025 · 5 min read
Dove’s underarm ambassador playbook is a masterclass in bold brand building
If you told someone a few years ago that one of the biggest brand campaigns at the U.S. Open would revolve around armpits, they’d probably laugh it off. Yet here we are in 2025, and Dove has managed to turn underarms int
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28 August 2025 · 5 min read
How Patrón is remixing dance music culture to build brand love
For over three decades, Patrón has been more than just a tequila brand. It’s become a symbol woven into the fabric of nightlife. From nightclub tables in Vegas to rap lyrics shouted in stadiums, the brand has always foun
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27 August 2025 · 5 min read
How MLB’s marketing strategy shows the power of Real-Time CDP for brands
Baseball has always been a game of tradition, slow afternoons at the ballpark, the crack of a bat, and the seventh-inning stretch. But behind the scenes, Major League Baseball has been rewriting its entire marketing play
Read more →26 August 2025 · 5 min read
When lifestyle meets Tequila: The rise of the 818 minis
There’s something quietly genius about taking a tequila shooter and turning it into a fashion statement. Not in a flashy, over-the-top way, but in a subtle, cheeky, totally Gen Z kind of way. That’s exactly what 818 Tequ
Read more →25 August 2025 · 3 min read
How Applebee’s Promotion Strategy Finally Got Fans Back To The Table
It starts with a scene that feels familiar: dining rooms that once hummed with chatter have gone quiet, and every dollar is stretched further than before. That’s where Applebee’s found itself, searching for a way to win
Read more →25 August 2025 · 4 min read
How Oreo Advertising And Reese’s Owned The Taylor Swift Moment
There are certain pop culture moments when the internet seems to pause, reset, and spin in a slightly new direction. Taylor Swift announcing her new album The Life of a Showgirl on the Kelce brothers’ podcast, New Height
Read more →21 August 2025 · 4 min read
Why Ralph Lauren’s Animated Short Film Is Marketing Brilliance In Motion
When a heritage brand does something unexpected, people notice. Ralph Lauren has been dressing everyone from movie stars to college students for decades, but now it’s found a new stage: an animated short film starring it
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20 August 2025 · 4 min read
Hi-Chew’s Fortnite collaboration shows how sweet strategy drives big wins
When you think of candy, you probably picture taste, flavor, maybe a flashy wrapper. You don’t usually think of gaming worlds or digital adventures. But Hi-Chew is rewriting that playbook. The Japanese fruit candy brand
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19 August 2025 · 4 min read
Garage Beer’s no-rules marketing brewed real brand loyalty
When Garage Beer came roaring back in early 2023, it didn’t sneak in quietly. It cracked open a cold one, brought in the Kelce brothers, and smashed through conventional rules of beer marketing. Less than two years later
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18 August 2025 · 4 min read
Sydney Sweeney Just Made Jeans The Story Again – Thanks To The American Eagle Campaign
Back-to-school season is retail’s playoffs. Jeans are the trophy, and this year American Eagle went all in with its boldest play yet: an American Eagle campaign fronted by Sydney Sweeney. But here’s the twist. This isn’t
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18 August 2025 · 3 min read
Wendy’s marketing dives into the dark side with ‘Wednesday’ collab — and it’s genius
Only Wendy’s could make doom, gloom, and a cherry-swirled Frosty feel like comfort food. When Wendy’s marketing team partnered with Netflix’s “Wednesday,” it wasn’t just another themed meal. It was a campaign built on ti
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