Paid Media
Google Ads, Meta, TikTok and performance marketing strategy, including targeting, creative testing, ROAS benchmarks and campaign teardowns. Practical content for in-house teams and agency marketers.
17 September 2025 · 6 min read
From stadium to screen: How Gen Alpha marketing can capture loyalty at the biggest game of 2026
The start of a new play In 2026, the world’s biggest football tournament will sweep through North American cities, and the excitement won’t stay confined to the stadiums. It will carry into homes, fill social feeds, and
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15 September 2025 · 5 min read
Journeys’ rise with “life on loud”: How a New Radicals cover is more than just nostalgia
When a mall becomes the stage Last week, Journeys pushed their brand platform “Life on Loud” into full volume: they released a throwback‑meets‑today music video shot in a shopping mall. The star of the show is a reimagin
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12 September 2025 · 5 min read
KFC’s comeback plan: How new leadership & strategy are turning the tide
KFC’s Path to Reinvention: more than just fried chicken When the numbers started dipping, same‑store sales down about 5% in the U.S. in Q2 2025, it became impossible for KFC just to lean on its legacy. The brand quietly
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11 September 2025 · 5 min read
Pampers prioritizes emotional storytelling for new campaign, brand ethos
The shift from products to feelings For decades, diaper ads were predictable. Smiling babies, a quick shot of absorbent padding, maybe a claim about “up to 12 hours of protection.” Useful? Sure. Memorable? Not really. Pa
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10 September 2025 · 5 min read
How Wild Turkey’s global advertising campaign shows the power of staying true to your roots
How a bourbon brand leaned on tradition in a modern world When most brands chase trends to keep up with younger audiences, Wild Turkey has taken the opposite path. Instead of adding flashy flavors or reinventing its iden
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9 September 2025 · 5 min read
How Snap’s App Power Pack is reshaping marketing strategies for brands and entrepreneurs
How Snap is quietly rewriting the rules of marketing Snap has always been an underdog in the advertising space. While giants like Meta and Google dominate the conversation, Snap has carved its own path by leaning into th
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9 September 2025 · 5 min read
Modelo doubles down on football marketing with a playbook others can learn from
The return of a familiar face Modelo has always been a brand that thrives on larger-than-life characters and bold storytelling. This season, the beer giant brought back a character it first introduced last year, a cowboy
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8 September 2025 · 4 min read
Inside Peach & Lily’s unconventional influencer marketing strategy
How a skincare brand flipped the script Most beauty launches follow the same formula: glossy campaigns, trending TikTok sounds, and a line-up of influencers posting rehearsed “get ready with me” videos. Peach & Lily
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5 September 2025 · 5 min read
Nike new campaign: why reframing ‘Just Do It’ is a masterclass in modern marketing
A shift in storytelling For nearly four decades, Nike has been known for three simple words: Just Do It. It was more than a slogan. It became part of culture, shorthand for grit, risk-taking, and determination. But the w
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4 September 2025 · 5 min read
Jersey Mike’s strategy: How an official NFL sponsor is rewriting the playbook in marketing
The sandwich shop that wanted more than just foot traffic When you think about sub sandwiches, you don’t immediately think of blockbuster marketing campaigns. But Jersey Mike’s has been quietly sharpening its game, movin
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3 September 2025 · 5 min read
How Celsius’s strategy is reshaping the energy drink playbook
The rise of an energy drink challenger For years, the energy drink shelf was dominated by the same familiar faces. Red Bull had its wings, Monster had its edge, and others fought for small slices of attention. Then Celsi
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2 September 2025 · 5 min read
TikTok campaign shows the future of marketing through music and culture
How music found its home on TikTok Not long ago, discovering new music meant tuning into the radio or scrolling through playlists on a streaming app. That’s changed. Today, songs don’t just break on TikTok, they’re born
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