SEO & Search
Technical SEO, content strategy and the emerging world of Generative Engine Optimisation (GEO). We cover algorithm updates, site architecture, keyword strategy and how to get found when people search, whether on Google or inside AI.
25 May 2026 · 6 min read
Why Prime Video’s Off Campus is one of the best community-based social marketing examples for building brand advocacy
When Prime Video dropped all eight episodes of Off Campus on May 13, the internet collectively lost its mind. Within days, the adaptation of Elle Kennedy’s beloved romance novel smashed streaming records and comfor
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22 May 2026 · 5 min read
The “Doppelmode” Blueprint: How Droga5 Revolutionised the Microsoft Marketing Strategy with Identical Twins to Capture Gen Z’s Fluid Productivity
The myth of the perfect student Every tech brand has fallback imagery when advertising to university students. You have likely seen the classic depiction of a pristine dorm room, a steaming cup of artisanal coffee, and a
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15 May 2026 · 6 min read
Heineken Fan Volunteers: Turning World Cup Fever into Community Service
The arrival of the 2026 World Cup has introduced a bit of a productivity pickle for the American workforce. With nearly half of the tournament matches scheduled to kick off during standard United States working hours, th
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13 April 2026 · 6 min read
Science Fact vs. Science Fiction: Why Authority Marketing Is the Real Star of Project Hail Mary
This year, two distinct worlds collided to create a massive cultural moment. While the Artemis II Orion capsule successfully completed its historic journey around the moon, cinema audiences were simultaneously captivated
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30 March 2026 · 6 min read
Big Easter Energy: How Asda is Winning with its Easter Marketing Campaign and Playful Chaos
The vibe shift in supermarket seasonal ads For decades, the grocery sector has operated under a fairly rigid set of rules when it comes to holiday advertising. Most retailers lean into a predictable script featuring slow
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25 March 2026 · 7 min read
Reaction Marketing: How Burger King and Wendy’s Capitalised on a Competitor’s Viral Fail
In 2026, a CEO’s digital footprint is a high-stakes asset that can inflate or tank a brand’s market cap in a single TikTok loop. McDonald’s learned this the hard way when Chris Kempczinski’s “Big Arch”
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23 March 2026 · 5 min read
The King is Dead, Long Live the Guest: How a Bold New Burger King Branding Strategy Fired Its Mascot to Reclaim the Flame
Traditional Quick Service Restaurant (QSR) advertising has long relied on eccentric mascots, highly stylised food cinematography, and aggressive discount messaging to capture consumer attention. For decades, the industry
Read more →29 January 2026 · 5 min read
What the Skittles Super Bowl Commercial Teaches Brands About Experiential Marketing
Every year, Super Bowl advertising grows louder, bigger, and more expensive. Brands fight for attention with celebrity-packed 30-second spots that often blur together once the game ends. Against this backdrop, the Skittl
Read more →16 January 2026 · 4 min read
The Nike “Why Do It?” Campaign Revival: Revitalising Iconic Brand Slogans for Modern Audiences
Nike has never been a brand that simply reacts to culture. It actively shapes it. With the revival of its “Why Do It?” messaging, Nike signals a broader shift in how legacy brands reconnect with modern audiences. Rather
Read more →9 January 2026 · 5 min read
The Tesla Marketing Strategy: A Non-Traditional Approach to Marketing and What Startups Can Learn
Tesla has become one of the most talked-about brands in the world without following the traditional playbook of paid advertising. The Tesla marketing strategy challenges long-held assumptions about how companies should p
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7 January 2026 · 6 min read
The Great KitKat Heist: When Everyone Takes a Break Too Literally
The shift from corporate silence to radical transparency Historically, global food manufacturers have met logistical disasters with a “no comment” policy to protect their stock prices. This traditional approa
Read more →2 January 2026 · 5 min read
TikTok Shopping Platform: How TikTok’s Evolution Into a Shopping Platform Prompted CeraVe to Shift Its Brand Marketing
TikTok began as a short-form video app focused on entertainment, creativity, and viral trends. Over time, it evolved into a powerful discovery engine where users actively seek product recommendations, tutorials, and revi
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