SEO & Search
Technical SEO, content strategy and the emerging world of Generative Engine Optimisation (GEO). We cover algorithm updates, site architecture, keyword strategy and how to get found when people search, whether on Google or inside AI.
14 May 2025 · 5 min read
How Mountain Dew’s tattoo sweepstakes is the ultimate lesson in brand loyalty marketing
There are marketing campaigns that turn heads, and then there are the ones that ink themselves into pop culture. Mountain Dew just did the latter.
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9 May 2025 · 4 min read
NBC’s OnePlatform rewriting the rules of modern marketing
There was glitter. There was jazz. And there was Seth MacFarlane, belting out lines that made every advertiser in the room laugh and lean in a little closer.
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8 May 2025 · 4 min read
Inside Disney’s ad playbook as streaming becomes ‘core growth platform’
Not too long ago, the streaming wars were all about who had the best shows, the most exclusive movies, and the slickest interface.
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7 May 2025 · 5 min read
A purple dinosaur, a smoothie, and a strategy
There’s something oddly comforting about seeing a familiar face from the past pop up when you least expect it. Especially when that face happens to be bright purple and grinning ear-to-ear.
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6 May 2025 · 4 min read
Turning up the heat: How “Tana Sutra” gave Hawaiian Tropic a fresh glow
Sometimes, a brand just knows when it’s time to shake things up, and Hawaiian Tropic did exactly that. For years, they’ve lived in the world of sun care.
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5 May 2025 · 6 min read
How AI-powered advertising is changing the marketing game: The future of business campaigns
In recent years, the advertising landscape has seen some seismic shifts. Traditional marketing methods that once relied heavily on human creativity, complex strategies, and the involvement of numerous agencies are now ev
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5 May 2025 · 5 min read
Roblox’s retail revolution: How phygital commerce is changing the game for marketers
There’s a quiet retail revolution unfolding in a place most marketers wouldn’t have looked at a few years ago: Roblox. For years, Roblox was seen primarily as a digital playground for kids and teens, a space to build wor
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2 May 2025 · 4 min read
Sephora stakes its claim in skin care with multichannel campaign
Marketing today is a wild playground. One moment, it’s about going viral with a meme, and the next, it’s about deeply connecting with someone’s daily rituals.
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1 May 2025 · 5 min read
How Wonderful Pistachios is winning with a multi-channel, content-rich integrated campaign
Something is refreshing about a brand that doesn’t just show up where you expect it, but also where you need it most.
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28 April 2025 · 5 min read
Mentos turned a fizzy experiment into a full-circle brand comeback
If you were around in the ‘90s, chances are the Mentos jingle is somewhere deep in your brain, ready to resurface at the slightest prompt.
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25 April 2025 · 5 min read
The unexpected rise of two delivery apps and the future of retail media integration
A few years ago, if someone mentioned Uber or Instacart in a marketing meeting, it was probably about delivery speed or gig economy logistics.
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16 April 2025 · 5 min read
Why Kit Kat’s Break Brothers campaign is a masterclass in character-led marketing
Kit Kat has always been about breaks. That’s not new. But how they’re framing that break in today’s chaotic, work-heavy world? That’s what’s different—and kind of brilliant.
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