SEO & Search
Technical SEO, content strategy and the emerging world of Generative Engine Optimisation (GEO). We cover algorithm updates, site architecture, keyword strategy and how to get found when people search, whether on Google or inside AI.
14 April 2025 · 4 min read
Social Off Socials: Heineken flips phones for IRL interactions
It’s not every day a global beer brand launches a phone case that flips your device face-down when someone says “cheers.”
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14 April 2025 · 4 min read
BeReal ads: BeReal launches US advertising platform led by former TikTok exec
A few years ago, BeReal quietly entered the social scene with a simple premise: share one unfiltered moment a day. No filters, no scheduled content, no carefully crafted personas—just people, being people.
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9 April 2025 · 5 min read
PepsiCo’s $1.95B Poppi Deal: A turning point for Prebiotic Soda Brand
Let’s rewind for a second. Just a few years ago, Poppi was the kind of startup you’d walk past in the niche aisle of a health food store — a fizzy little can with bright colors and gut-friendly promises.
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8 April 2025 · 5 min read
The quiet revolution behind Unilever’s content machine
Over the years, marketing has evolved from glossy billboards and 30-second TV spots into something far more dynamic—and let’s be honest, more demanding.
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7 April 2025 · 5 min read
Hostess is rising from the shelf: A story of brand revitalization done right
There’s something undeniably nostalgic about Hostess. For many of us, those soft, golden Twinkies or the powdered Donettes bring back memories of packed school lunches and gas station snack runs.
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4 April 2025 · 5 min read
McDonald’s Is Blurring the Line Between Fast Food and Video Game Marketing Campaigns
When you think of McDonald’s, you probably picture golden fries, Happy Meals, and the nostalgic red-and-yellow glow that defines childhood.
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2 April 2025 · 5 min read
From Obscurity to Relevance: JCPenney’s Social-First Marketing Revolution
Not long ago, people were writing off JCPenney. This once-iconic department store, the quintessential symbol of suburban shopping malls, seemed to be fading into oblivion.
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1 April 2025 · 6 min read
From Charli XCX to Click-to-Buy: The Strategy Behind the H&M Digital Relaunch
Everybody thought H&M’s Instagram clean-out last August was just another fashion stunt. “Out with the old, in with the new” is a cliché at best, a throwaway phrase at worst.
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31 March 2025 · 5 min read
MLS Season Pass Is Apple’s Sneaky Power Move
Apple doesn’t play small. When they secured a $2.5 billion deal for exclusive MLS broadcasting rights, it wasn’t just about soccer—it was about reshaping how sports and streaming collide.
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27 March 2025 · 5 min read
How Nature’s Sunshine is Proving the Power of a Brand Platform in Wellness
For over five decades, Nature’s Sunshine has been a pioneer in the wellness world. Half a century of perfecting herbal supplements, sourcing the finest ingredients, and setting quality benchmarks before most brands even
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27 March 2025 · 3 min read
Forget Pop-Ups—Walmart Unlimited Turns Games Into Digital Storefronts
Retail is no longer just about clicking “Add to Cart.” The way people shop has changed dramatically, and brands that don’t evolve risk fading into irrelevance. Walmart isn’t just evolving—it’s leaping ahead w
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26 March 2025 · 4 min read
Chipotle Metaverse Marketing Just Set a New Standard—Here’s How
Marketing is evolving at breakneck speed. The dominance of traditional TV ads is fading, replaced by brands that embrace digital innovation and meet consumers where they already are.
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