SEO & Search
Technical SEO, content strategy and the emerging world of Generative Engine Optimisation (GEO). We cover algorithm updates, site architecture, keyword strategy and how to get found when people search, whether on Google or inside AI.
25 March 2025 · 6 min read
The Secret Behind Buffalo Wild Wings’ Viral March Madness Promotions
March is here, and with it, the glorious chaos of basketball madness. But while the teams on the court are battling it out, there’s another player making waves—Buffalo Wild Wings.
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24 March 2025 · 5 min read
Capri Sun Just Took Food Marketing to the Next Level — And It Involves the Moon
Capri Sun has always been synonymous with fun. From childhood lunchboxes to road trip snacks, this iconic brand has built an empire around convenience and nostalgia.
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21 March 2025 · 5 min read
Etsy Seller Tips: The Future of Online Selling Isn’t What You Think
There was a time when Etsy was just a cozy little corner of the internet where independent artists, crafters, and vintage sellers could set up shop. Fast forward to today, and it’s an e-commerce powerhouse—but not
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21 March 2025 · 5 min read
Stunt Advertising: When Brands Turn Commercials Into Thrilling Action Movies
In a media landscape where skipping ads has become second nature, a recent Oscars broadcast stunned viewers in a way no one saw coming.
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20 March 2025 · 4 min read
e.l.f.’s Genius Social Media Campaign <a href="/services/marketing-strategy">Marketing Strategy</a>—And Why It Works
e.l.f. Cosmetics just did it again. If there’s one beauty brand that consistently dominates social media, it’s them. This time, they’re taking over the internet with ‘Descubre e.l.f.ecto,’ a campaign that turns the art o
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19 March 2025 · 6 min read
Coca-Cola’s Simply Pop: The New Era of Healthier Soda Options
In a beverage industry that’s constantly shifting to meet consumer demands for better-for-you options, Coca-Cola’s Simply Pop is making an undeniably bold statement. The launch of Simply Pop, Coca-Cola’s very first
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19 March 2025 · 5 min read
From Classic Ads to AI-Powered Brand Storytelling: Coca-Cola’s Creative Evolution
Coca-Cola has long been a pioneer in advertising, mastering the art of creating iconic moments that connect with audiences.
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17 March 2025 · 4 min read
The Starbucks Super Bowl Ad Play: Winning Without Playing the Game
Some brands drop millions for a 30-second Super Bowl ad, hoping for a viral moment that justifies the jaw-dropping price tag. Starbucks? They played a different game—and they played it well.
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17 March 2025 · 5 min read
Consumer Backlash: The Secret Weapon for Building Brand Loyalty
Marketing isn’t all about flawless campaigns or viral hits. There are moments when everything goes sideways—campaigns flop, social media erupts, and suddenly, a brand finds itself at the center of consumer backlash.
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13 March 2025 · 4 min read
Emotional Branding in Action: How Clorox Made Scrubbing the Toilet Feel Like Self-Care
There was a time when cleaning was just another chore—an afterthought squeezed between work, family, and the occasional guilty-pleasure Netflix binge.
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12 March 2025 · 4 min read
How Coca-Cola ad campaigns use nostalgia to win hearts (and sales)
There’s something about a corner store that just feels like home. Maybe it’s the hum of an old refrigerator packed with ice-cold sodas, the candy aisle where kids linger a little too long, or the way conversations unfold
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11 March 2025 · 4 min read
Estée Lauder AI: Smarter, Faster, and Changing the Beauty Game
The beauty industry never slows down. Trends cycle in and out at lightning speed, customer preferences shift overnight, and brands must constantly reinvent themselves to stay ahead.
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