SEO & Search
Technical SEO, content strategy and the emerging world of Generative Engine Optimisation (GEO). We cover algorithm updates, site architecture, keyword strategy and how to get found when people search, whether on Google or inside AI.
7 March 2025 · 4 min read
The rise of in-store digital marketing: How Hy-Vee is changing the game
Imagine this: You walk into your local grocery store, mentally mapping out the fastest route to grab your essentials. But before you even make it past the entrance, a sleek digital screen flashes a deal on your favorite
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7 March 2025 · 4 min read
Five Brands Just Made Oscars Advertising a Must-Watch Event
There are moments in marketing that don’t feel like marketing at all—moments where brands don’t just pitch their products but create an experience.
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5 March 2025 · 5 min read
From Bar Cart to Culture Icon: The Genius of Bombay Sapphire Marketing
Gin has always carried an air of sophistication—the kind of drink you picture in a chilled coupe glass at an upscale cocktail bar.
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4 March 2025 · 4 min read
“No Lay’s, No Game”: One of the Most Brilliant Fan Engagement Strategies That Made Chips a Game-Day Must-Have
Lay’s has done it again. The snack giant took something as ordinary as watching a soccer match in a pub and turned it into a marketing goldmine.
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3 March 2025 · 5 min read
How Samyang Mastered Social Media Food Trends—And Built an Empire
Some brands go viral. Few turn that fleeting moment into something bigger—something lasting. Samyang did. The South Korean brand that introduced instant ramen in 1963 has evolved into a global sensation, captivating Gen
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3 March 2025 · 4 min read
How Oreo’s Post Malone Collab Is Changing Snack Advertisements
There’s a reason Oreo has remained a household name for over a century. It’s not just about the cookies—it’s about how they constantly find new ways to connect with people.
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24 February 2025 · 4 min read
The AI Revolution in Digital Ads: How Facebook Advertising AI is Reshaping Marketing
Rare Beauty isn’t just launching a campaign—it’s changing the way beauty brands communicate. Their first global campaign, Every Side of You, isn’t another glossy, airbrushed ad designed to sell an impossible standard.
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21 February 2025 · 5 min read
How to master brand building in 2025: Lessons from J.M. Smucker’s playbook
Imagine standing at a crossroads. One path is familiar—tried-and-true branding strategies that have worked for decades. The other? A whirlwind of evolving platforms, shifting consumer expectations, and AI-driven insights
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21 February 2025 · 4 min read
Uber <a href="/services/marketing-strategy">Marketing Strategy</a>: The unexpected media giant shaking up digital marketing
It started with a ride. A tap on the app, a car pulling up, and a seamless journey from point A to B. That was Uber’s core identity—until it wasn’t. Now, in addition to moving people and food, Uber is moving brands, plac
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19 February 2025 · 4 min read
Dogfish Head’s “Quitter’s Day” Campaign Shows the Power of Social-First Marketing
When January rolls around, we all know the drill. Gym memberships skyrocket, grocery carts overflow with leafy greens, and everyone suddenly becomes a wellness guru. But then, the second Friday of the month hits.
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18 February 2025 · 5 min read
Domino’s emergency pizza: Turning small disasters into big marketing wins
Picture this: It’s the end of a grueling day, and you’ve finally made it home. Dinner is almost ready—then disaster strikes. You’re staring at a burnt mess in the kitchen, and the stress starts to build.
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17 February 2025 · 4 min read
When marketing meets crisis: Lessons from State Farm’s bold move
State Farm made a bold move this year: it skipped the Super Bowl.
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