SEO & Search
Technical SEO, content strategy and the emerging world of Generative Engine Optimisation (GEO). We cover algorithm updates, site architecture, keyword strategy and how to get found when people search, whether on Google or inside AI.
12 February 2025 · 5 min read
How McDonald’s McValue campaign featuring John Cena delivers marketing gold
When you think of McDonald’s value meals, the first thing that probably comes to mind is affordability—quick, easy meals that don’t break the bank.
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11 February 2025 · 5 min read
How Oreo’s ‘Name This Oreo’ campaign shows us the art of playful marketing
Oreo has done it again. Just when you thought a cookie couldn’t possibly come up with new ways to grab our attention, Oreo decided to tap into something quirky, unexpected, and undeniably genius.
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11 February 2025 · 5 min read
PacSun’s TikTok journey: How a mall staple found its groove with Gen Z
There was a point in time when folks thought “mall culture” was nearing its end. But one retailer—PacSun—decided to shake things up by venturing into a place where teenagers and young adults spend countless hours scrolli
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11 February 2025 · 4 min read
Choice Hotels is playing chess, not checkers in 2025 marketing
In the fast-paced world of travel marketing, it’s not often that a brand stops you in your tracks and makes you think, “Wow, they really understand what I need.
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10 February 2025 · 4 min read
Omoda’s AI Stylist Is the Future of Online Shopping—And It Actually Works
Let’s set the stage. Imagine walking into a boutique, and before you even say a word, a stylist instinctively knows your vibe—your favorite colors, your go-to brands, even that one designer you secretly love but don’t ad
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7 February 2025 · 5 min read
Netflix’s Ad Game Is Getting Serious—And Everyone Should Pay Attention
Netflix, the platform that once prided itself on being an ad-free paradise for binge-watchers, is going all in on advertising—and doing it in a way that feels both inevitable and impressive. For years, Netflix thrived on
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7 February 2025 · 4 min read
McDonald’s Pokémon Happy Meal: A nostalgia-powered marketing masterclass
Let’s set the stage: It’s 2025, and McDonald’s has done it again. With a single campaign, they’ve reignited childhood nostalgia, pulled families into their restaurants, and turned a simple Happy Meal into a cultural mome
Read more →5 February 2025 · 4 min read
Spirit Airlines’ new chapter: A story of reinvention through marketing
In the competitive skies of air travel, Spirit Airlines has long been the punchline for jokes about cramped seats and minimal amenities. For years, it was the airline you loved to hate—the quintessential example of budge
Read more →5 February 2025 · 4 min read
How Walmart’s glow-up sets the standard for branding in a digital world
When Walmart decided to give it’s brand a fresh look, it wasn’t just about changing fonts or tweaking colors—it was about showing the world how a legacy giant can stay relevant in a digital-first world. The last ti
Read more →5 February 2025 · 5 min read
How e.l.f. is slaying the marketing game with digital vibes
Beauty marketing used to revolve around glamorous magazine spreads and celebrities convincing us what to buy.
Read more →5 February 2025 · 4 min read
The nostalgia trap: What works, what doesn’t, and how to slay
Let’s face it… nostalgia has a way of pulling at our heartstrings. Be it the sound of an old jingle, the snap of a flip phone closing, or the sight of a vintage logo, in one split second, it’s back.
Read more →5 February 2025 · 5 min read
Heartbreak just met its match: Kleenex’s breakup calculator
Picture this: It’s International Breakup Day. A day for scrolling through old photos, replaying memories in your mind, and maybe—just maybe—taking that first shaky step toward moving on.
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