SEO & Search
Technical SEO, content strategy and the emerging world of Generative Engine Optimisation (GEO). We cover algorithm updates, site architecture, keyword strategy and how to get found when people search, whether on Google or inside AI.
21 September 2020 · 8 min read
Marketing philosophy—the Baader-Meinhof phenomenon and its impact on marketing
If any of my family members or close friends are making Anzac biscuits, they always make it a point to call me. Why? Because the first time I made it for my daughter’s birthday, I made quite the impression (so they say).
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14 September 2020 · 4 min read
What does the Gmail automatic unsubscribe mean to marketers
I don’t know about you but I’m sure parents can relate when I say that once you have kids, nothing around the house is really yours. Don’t get me wrong, kids are great—but when it comes to personal belongings, nothing is
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15 June 2020 · 7 min read
Priming: A powerful yet invisible tool for online marketing
Have you ever played the game ‘Family feud’? It’s quite simple. All you’re supposed to do is come up with words that are associated with survey questions. There’s this one question I remember quite well – “What wou
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9 April 2020 · 11 min read
Canva marketing strategy: How they grew to over 170 million users
There’s a lot we can learn from Canva’s marketing strategy, especially with regard to positive and efficient growth as a company. We talk about the successes and failures of startups quite often and Canva certainly deser
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20 January 2020 · 7 min read
How we solve the problem of survivor bias in market research and marketing
Survivor bias, also known as survivorship bias, is a phenomenon that causes your marketing or market research to fail. It’s the reason why certain kinds of marketing advice never seem to work. You must be wondering why I
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3 January 2020 · 3 min read
Why you need to use the Google Disavow tool for SEO
While some of you must be wondering what the Google Disavow tool is, I’m sure many of you have heard mixed reviews about using it for SEO. If you’re reliant on Google’s website rankings for greater traffic, are a victim
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25 November 2019 · 7 min read
What is customer journey mapping and why is it important?
Customer journey mapping is the process that helps brands or businesses learn more about their customers and the journey they take when they interact with your business. This, as you may know, is not a new concept and ha
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25 September 2019 · 3 min read
How can your business benefit from social media stories marketing?
It’s a no-brainer that social media stories marketing is one of the best selling tools. Facebook’s Chief Product Officer, Chris Cox, wasn’t kidding last year when he said that in 2019, social media stories will be the pr
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4 July 2019 · 3 min read
Point of Sales marketing: How Electronic Point of Sales systems can be used as a marketing tool
As someone who’s probably been to numerous restaurants and retail outlets in their lifetime, you’ve probably noticed a fair share of Electronic Point of Sale (EPOS) systems. These devices, which appear to be mere bar cod
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12 June 2019 · 4 min read
Why should you use vertical video marketing for your content strategies?
Content strategies occupy the cornerstone of any marketer’s secret recipe for success. In order to succeed, however, staying ahead of the latest trends is a must and here, vertical video marketing is becoming hard to ign
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28 May 2019 · 4 min read
How to use Inspectlet to understand your visitors
Among the many marketing tools marketers eagerly lay claim to, Inspectlet is a source of advanced functionality and useful insights when it comes to audience behaviour. One of the most useful things you can do with its J
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