SEO & Search
Technical SEO, content strategy and the emerging world of Generative Engine Optimisation (GEO). We cover algorithm updates, site architecture, keyword strategy and how to get found when people search, whether on Google or inside AI.
25 July 2025 · 5 min read
AI-Led Capabilities: The Quiet Power Behind Publicis’ Marketing Machine
Marketing in games used to be a bit like exploring a dungeon without a minimap. Brands knew the treasure was in there somewhere, billions of eyeballs, hyper-engaged audiences,
Read more →24 July 2025 · 5 min read
Generative AI Is The New Engine Behind Volkswagen’s Brand
Marketing in games used to be a bit like exploring a dungeon without a minimap. Brands knew the treasure was in there somewhere, billions of eyeballs, hyper-engaged audiences,
Read more →23 July 2025 · 5 min read
Branded Entertainment That Bites Back: Chips Ahoy x Stranger Things
Marketing in games used to be a bit like exploring a dungeon without a minimap. Brands knew the treasure was in there somewhere, billions of eyeballs, hyper-engaged audiences,
Read more →21 July 2025 · 4 min read
Forget Flashy Ads, Target’s Back-To-School Campaign Speaks Human
Liquid Death has never done “normal.” While most bottled water brands lean on snowcapped mountains and vague promises of purity, Liquid Death leans on skulls, death metal typography, and the suggestion that you should “m
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17 July 2025 · 5 min read
Puma Shows Why Digital Goods Aren’t Just Cool, They’re Cultural Currency
A few years ago, a virtual sneaker shop inside a video game might’ve sounded like a marketing stunt. Now? It’s one of the sharpest moves in brand and marketing strategy.
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16 July 2025 · 4 min read
This Fortnite activation proves Gen Z doesn’t hate brands. They hate bad ones.
Let’s be real: Gen Z isn’t watching TV commercials. They’re skipping YouTube ads, muting TikToks, and blocking banners. This is a generation fluent in dodging marketing. So how do brands even stand a chance?
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15 July 2025 · 5 min read
The Evolution of Wiping: How Dude Wipes Is Schooling Legacy Brands One Bathroom Break At A Time
Not every breakthrough campaign starts with a million-dollar budget or a celebrity endorsement. Sometimes, it starts with tree bark in a glass case, and a perfectly timed joke about Uranus.
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10 July 2025 · 4 min read
Why Snap Map Activation Could Be Your Brand’s Next Big Move
Back-to-school season is always a race. Not just for students hunting fresh fits, but for brands fighting to be the first thing on their minds—and in their shopping bags.
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9 July 2025 · 4 min read
The future of ad measurement just grew up
There was a time when one name ruled TV measurement. If you wanted to price, plan, or prove anything in the world of television advertising, you turned to the same place.
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8 July 2025 · 4 min read
Why An Emotional Connection With Singing Backpacks Made Gen Z Care About JanSport
For a long time, JanSport was the brand equivalent of your childhood lunchbox: practical, reliable, and very easy to forget. Sure, it had a legacy; most Millennials probably owned one.
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3 July 2025 · 4 min read
Samsung Does Mobile Conversion Right: How The Smartest Ads on TV Might Be on Your Phone Too
There’s a quiet revolution happening in advertising, and Samsung Ads is at the heart of it. While many brands are still trying to patch together strategies across mobile, desktop, and connected TV, Samsung has done somet
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2 July 2025 · 5 min read
Sephora doles out Lyft credits to transport shoppers to its stores
For a moment, think about how exhausting it can be to scroll through endless online product listings. You’re guessing your skin tone, hoping the shade on screen is the same in real life, crossing fingers that the moistur
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