SEO & Search
Technical SEO, content strategy and the emerging world of Generative Engine Optimisation (GEO). We cover algorithm updates, site architecture, keyword strategy and how to get found when people search, whether on Google or inside AI.
2 July 2025 · 5 min read
Can Lululemon make a federal case out of ‘dupe culture’?
Lululemon is not just a name you see on workout gear; it’s a lifestyle brand that has created a loyal community around quality, style, and performance. But here’s the twist: lately, the brand is dealing with a surge of “
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1 July 2025 · 5 min read
Adidas Originals leans into cultural influence with a bold new campaign
Adidas has been around long enough to know what works and what doesn’t. But even legacy brands sometimes need to remind the world who they are.
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30 June 2025 · 4 min read
In a Cold Digital World, Radio Optimism Hits Different
Most tech marketing talks about connection. Very little of it actually delivers. But then something like Radio Optimism shows up and suddenly, you remember that tech can feel human.
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29 June 2025 · 5 min read
Comedy, Craft Beer, and Colin Jost: A Celebrity Partnership That’s More Than a Cameo
Let’s be real. Beer commercials aren’t exactly known for originality. Cue the golden pour, the perfect chill, a group of people way too attractive to be at the same bar, and some macho voiceover.
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27 June 2025 · 4 min read
Unilever x Dr. Squatch: What Soap, Memes, and Social‑First Marketing Say About the Future
When Unilever, a household-name titan with over a century in the game, buys a soap company, it doesn’t usually make headlines. But when that company is Dr. Squatch, the cheeky, meme-friendly men’s grooming brand?
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27 June 2025 · 3 min read
Shopping Discovery, But Make It Effortless: Pinterest’s LTK Partnership Explained
Pinterest didn’t roll out a flashy new feature or drop a surprise algorithm update. Instead, it made a move that hits right at the intersection of authenticity, trust, and commerce: it teamed up with LTK.
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26 June 2025 · 4 min read
Marketing Lessons from Liquid I.V.’s I.V. O’Clock: How a Time Became a Brand
There’s a reason everyone’s paying attention to Disney’s latest advertising move, and no, it’s not just about Mickey Mouse or massive media buys.
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26 June 2025 · 4 min read
Beyond Mickey: How Disney Uses Data Collaboration to Build Smarter Ads
There’s a reason everyone’s paying attention to Disney’s latest advertising move, and no, it’s not just about Mickey Mouse or massive media buys.
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24 June 2025 · 5 min read
Lowe’s creator network is reshaping brand marketing
In a marketing landscape where attention is short and audiences are savvy, brands are constantly testing new ways to connect, not just to be seen, but to be remembered.
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24 June 2025 · 3 min read
No Pop-Ups, No Problem: WhatsApp’s Monetization Strategy Is Working
For over a decade, WhatsApp has been sacred ground. No ads. No interruptions. Just messages, calls, and that little typing bubble.
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24 June 2025 · 4 min read
Personalized Beauty Marketing Isn’t the Future. E.l.f. Just Made It the Present.
The smartest brands don’t shout louder, they listen better. And right now, no one’s listening more closely than E.l.f. Cosmetics. In a world of hyper-curated content and AI everything, E.l.f. didn’t just follow the trend
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20 June 2025 · 5 min read
Murder, Mystery, and Cereal: The Bold Future of Nostalgia Marketing
There’s a cereal commercial making the rounds that looks like something out of a Netflix thriller: dark alley, stalking shadow, a suspicious plastic wrap, and yes, a Cinnamon Toast Crunch square creeping up on another.
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