SEO & Search
Technical SEO, content strategy and the emerging world of Generative Engine Optimisation (GEO). We cover algorithm updates, site architecture, keyword strategy and how to get found when people search, whether on Google or inside AI.
19 June 2025 · 5 min read
From Friends to Feels: Coca-Cola’s Marketing Transformation Hits Different
If your childhood fridge had a familiar red can nestled between the juice boxes, you’re not alone. Coca-Cola isn’t just a beverage; it’s a cultural fixture.
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18 June 2025 · 5 min read
Hyundai Didn’t Just Sell Hybrids – They Sold the Best of Both Worlds
It’s not every day a car ad gets you to stop, stare, and actually feel something. Not because there’s a supercar flying through a volcano, but because the story makes you pause.
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17 June 2025 · 4 min read
“Who Knew?” Walmart’s Rebranding Is Actually Brilliant?
Let’s be real, when most people think “Walmart,” they think giant aisles, low prices, and convenience on tap. Functional, sure.
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16 June 2025 · 5 min read
Togetherness, but Make It Candy: How M&M’s New Campaign Hits Different
For a candy brand that’s been around since 1941, M&M’s could’ve easily coasted into nostalgia. But in 2025, the brand took a surprisingly human turn, not by reinventing chocolate, but by reintroducing connection.
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12 June 2025 · 5 min read
How Airbnb’s transformation is changing the way we think about travel
There’s something about Airbnb lately that feels different, and not just on the surface. It’s not just a sleeker app or shinier ads. There’s a shift happening, and it’s not subtle.
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11 June 2025 · 4 min read
McDonald’s goes behind the scenes to hype fan-favorite Snack Wrap return
If you’re anything like most people scrolling through social media lately, you probably came across a post or two about the Snack Wrap return.
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10 June 2025 · 4 min read
How Lipton’s “Don’t retire the party” Campaign Is Making Waves Across Generations
Not every brand manages to speak to two very different generations with the same breath, but Lipton Hard Iced Tea just might’ve pulled it off.
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5 June 2025 · 5 min read
Old Navy shows off activewear with Lindsay Lohan in ’80s-inspired spot
Old Navy just reminded us that smart, thoughtful marketing isn’t about shouting the loudest, it’s about knowing your audience and showing up in ways that feel fresh, familiar, and fun.
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3 June 2025 · 5 min read
Google’s AI Mode Feels Like Magic, But It’s Built on Strategy
Let’s rewind to a regular Tuesday. You’re scrolling through your phone, trying to find a decent pair of hiking boots.
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2 June 2025 · 5 min read
How Google’s positioning Veo 3 is changing the game for marketers
When Google launched Veo 3, it wasn’t just unveiling another tech product. It was making a bold statement. A quiet flex, if you will.
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30 May 2025 · 6 min read
How Netflix’s personalization strategy is rewriting marketing principles
When Netflix initially put its toes in the ad water, everyone was doubtful. This was a company that was famous for binge-watch TV, not banner ads or programmatic purchases.
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30 May 2025 · 5 min read
Knorr’s dupe culture campaign nailed modern marketing
There’s something oddly comforting about spotting a familiar sandwich on a fast-food menu, especially when it’s one of those “only here for a short time” items.
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