Social Media
Social media strategy, platform-by-platform guides and content marketing ideas. We cover what is actually working on LinkedIn, Instagram, TikTok and YouTube, not the generic advice.
24 February 2025 · 4 min read
The AI Revolution in Digital Ads: How Facebook Advertising AI is Reshaping Marketing
Rare Beauty isn’t just launching a campaign—it’s changing the way beauty brands communicate. Their first global campaign, Every Side of You, isn’t another glossy, airbrushed ad designed to sell an impossible standard.
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20 February 2025 · 4 min read
How the “other hand” campaign puts Cheetos ahead in the marketing game
What’s the first thing that comes to mind when you think of Cheetos? If your answer isn’t Chester Cheetah, it’s probably the unmistakable orange dust—lovingly dubbed “Cheetle”—that stubbornly clings to your fingers long
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19 February 2025 · 4 min read
Dogfish Head’s “Quitter’s Day” Campaign Shows the Power of Social-First Marketing
When January rolls around, we all know the drill. Gym memberships skyrocket, grocery carts overflow with leafy greens, and everyone suddenly becomes a wellness guru. But then, the second Friday of the month hits.
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18 February 2025 · 5 min read
Domino’s emergency pizza: Turning small disasters into big marketing wins
Picture this: It’s the end of a grueling day, and you’ve finally made it home. Dinner is almost ready—then disaster strikes. You’re staring at a burnt mess in the kitchen, and the stress starts to build.
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17 February 2025 · 4 min read
Dunkin’s Marketing Magic: How Their ‘Cinematic Universe’ Redefined Brand Loyalty
Let’s talk about a brand that completely flipped the script on traditional marketing. Picture Dunkin’—a name synonymous with your morning coffee run, that familiar pink and orange logo, and, of course, the perfect donut.
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13 February 2025 · 4 min read
Rare Beauty’s ‘Every Side of You’ Campaign Proves Purpose-Driven Marketing Wins
Rare Beauty isn’t just launching a campaign—it’s changing the way beauty brands communicate. Their first global campaign, Every Side of You, isn’t another glossy, airbrushed ad designed to sell an impossible standard.
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10 February 2025 · 4 min read
Omoda’s AI Stylist Is the Future of Online Shopping—And It Actually Works
Let’s set the stage. Imagine walking into a boutique, and before you even say a word, a stylist instinctively knows your vibe—your favorite colors, your go-to brands, even that one designer you secretly love but don’t ad
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7 February 2025 · 4 min read
McDonald’s Pokémon Happy Meal: A nostalgia-powered marketing masterclass
Let’s set the stage: It’s 2025, and McDonald’s has done it again. With a single campaign, they’ve reignited childhood nostalgia, pulled families into their restaurants, and turned a simple Happy Meal into a cultural mome
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6 February 2025 · 5 min read
The 7 Stages of Defeat: How Jim Beam Turns Football Heartbreak into Marketing Gold
Football season brings out all the feels—sadness, frustration, hope, and, if you’re lucky, a glimmer of joy. But let’s be real: most of the time, your team falls short, leaving you staring at the screen, dumbfounded and
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18 December 2024 · 5 min read
How To Create Magical Holiday Campaigns That Truly Connect
The holidays are here, and you can practically feel the buzz in the air. Lights are twinkling, shoppers are gearing up, and marketers?
Read more →10 December 2024 · 5 min read
Unwrapping Alouette’s Genius Holiday Marketing Strategies
You’re in the specialty cheese aisle, surrounded by packaging that all looks the same—white, elegant, and a little overwhelming.
Read more →4 December 2024 · 6 min read
Pass Go and Collect Insights: Master Your Next Marketing Move The Monolopo Go! Way
Monopoly Go! has become a phenomenon: this mobile game, taking the gaming world by storm in a mere 18 months, pulled in more than $3 billion in its first year alone.
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