Social Media
Social media strategy, platform-by-platform guides and content marketing ideas. We cover what is actually working on LinkedIn, Instagram, TikTok and YouTube, not the generic advice.
1 September 2023 · 3 min read
How small businesses are building their communities through Instagram Broadcast Channels
In the digital era, social media platforms are a powerful tool to build a loyal customer base and one of the social media tools that has gained a lot of steam recently is Instagram Broadcast Channels. It is one of the la
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24 March 2023 · 4 min read
To verify or not to verify? Why brand marketers don’t see much value in Twitter’s blue checkmark
Twitter has been a hot topic ever since Elon Musk declared his interest in acquiring the social media platform and ultimately went through with the acquisition on 27 October 2022. Naturally, people around the world kept
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27 February 2023 · 1 min read
<strong>All you need to know about Meta Verified blue badge</strong>
Meta CEO, Mark Zuckerberg has recently announced the launch of a new feature, Meta Verified, a paid verification subscription that will provide users with a blue “Meta Verified” badge, increased visibility ac
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10 February 2023 · 6 min read
<strong>6 social media strategies to expand your SaaS business in 2023</strong>
With an estimated 81% of consumers preferring to engage with businesses and brands that have a strong social media presence, social media platforms are a valuable marketing option for businesses to consider—yes, that inc
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27 June 2022 · 4 min read
Best practices to get the most out of your Braze customer engagement platform
Braze is an incredibly powerful customer relationship management tool that allows brands to design personalised and automated marketing campaigns that can drive customer engagement. However, with so much power in this sy
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8 June 2022 · 6 min read
5 ways HubSpot elevates the customer experience
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya Angelou We live in the age of consumer empowerment and
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6 April 2021 · 6 min read
Bumble: A study in yellow
Love is a beautiful and wonderful feeling. Unfortunately, it can be hard to find true love, which has paved the way for dating platforms like Tinder, Coffeemeetsbagel, and OkCupid. These days, it’s really one dating site
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9 April 2020 · 11 min read
Canva marketing strategy: How they grew to over 170 million users
There’s a lot we can learn from Canva’s marketing strategy, especially with regard to positive and efficient growth as a company. We talk about the successes and failures of startups quite often and Canva certainly deser
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9 December 2019 · 5 min read
How to repurpose content for social media
As an owner of a portfolio of products/services, you must already know how difficult it is to create new content regularly. If not for new content, however, you may end up losing some of your clients to your competition.
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25 September 2019 · 3 min read
How can your business benefit from social media stories marketing?
It’s a no-brainer that social media stories marketing is one of the best selling tools. Facebook’s Chief Product Officer, Chris Cox, wasn’t kidding last year when he said that in 2019, social media stories will be the pr
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12 June 2019 · 4 min read
Why should you use vertical video marketing for your content strategies?
Content strategies occupy the cornerstone of any marketer’s secret recipe for success. In order to succeed, however, staying ahead of the latest trends is a must and here, vertical video marketing is becoming hard to ign
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15 April 2019 · 4 min read
An Overview of B2C Marketing in the Instagram Era
As any industry insider would know, marketing always depends on who the end customer is. For marketers whose product or service is meant for businesses rather than direct consumers, sleek and agile B2B marketing approach
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