Social Media
Social media strategy, platform-by-platform guides and content marketing ideas. We cover what is actually working on LinkedIn, Instagram, TikTok and YouTube, not the generic advice.
19 May 2025 · 5 min read
What brands can learn from Snapchat’s Sponsored Snaps strategy
Not too long ago, Snapchat seemed like the social media platform that couldn’t quite keep up. While others were busy riding the wave of viral trends, endless scrolls, and hyper-polished influencer content, Snap quietly f
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16 May 2025 · 4 min read
How Sprite’s “Obey Your Thirst” campaign became a marketing playbook for brands today
Not very long ago, Sprite was humming along nicely in its comfort zone. It was curious that it was a dominant force in the soda world, but nothing screaming disruption.
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15 May 2025 · 4 min read
How Airbnb’s social-first campaign is changing the travel game
For a while now, travel has looked a little… filtered. Between the glossy vacation vlogs and perfect hotel shots, it’s easy to forget what it’s really like to land in a new place, meet someone new, and just explore
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14 May 2025 · 5 min read
How Mountain Dew’s tattoo sweepstakes is the ultimate lesson in brand loyalty marketing
There are marketing campaigns that turn heads, and then there are the ones that ink themselves into pop culture. Mountain Dew just did the latter.
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9 May 2025 · 4 min read
NBC’s OnePlatform rewriting the rules of modern marketing
There was glitter. There was jazz. And there was Seth MacFarlane, belting out lines that made every advertiser in the room laugh and lean in a little closer.
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7 May 2025 · 5 min read
A purple dinosaur, a smoothie, and a strategy
There’s something oddly comforting about seeing a familiar face from the past pop up when you least expect it. Especially when that face happens to be bright purple and grinning ear-to-ear.
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6 May 2025 · 4 min read
Turning up the heat: How “Tana Sutra” gave Hawaiian Tropic a fresh glow
Sometimes, a brand just knows when it’s time to shake things up, and Hawaiian Tropic did exactly that. For years, they’ve lived in the world of sun care.
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5 May 2025 · 5 min read
Roblox’s retail revolution: How phygital commerce is changing the game for marketers
There’s a quiet retail revolution unfolding in a place most marketers wouldn’t have looked at a few years ago: Roblox. For years, Roblox was seen primarily as a digital playground for kids and teens, a space to build wor
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2 May 2025 · 4 min read
Sephora stakes its claim in skin care with multichannel campaign
Marketing today is a wild playground. One moment, it’s about going viral with a meme, and the next, it’s about deeply connecting with someone’s daily rituals.
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1 May 2025 · 5 min read
7-Eleven teams with Live Nation for nostalgic music festival activations
If you had told anyone a few years ago that 7-Eleven would become one of the biggest names in live music culture, they might have given you a strange look.
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1 May 2025 · 5 min read
How Wonderful Pistachios is winning with a multi-channel, content-rich integrated campaign
Something is refreshing about a brand that doesn’t just show up where you expect it, but also where you need it most.
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30 April 2025 · 5 min read
When two worlds collide: WWE meets Clash of Clans
Let’s talk about the kind of marketing move that turns heads, builds buzz, and actually gets results. When Supercell’s Clash of Clans teamed up with WWE for a new campaign featuring Cody Rhodes, it wasn’t just another ce
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