Social Media
Social media strategy, platform-by-platform guides and content marketing ideas. We cover what is actually working on LinkedIn, Instagram, TikTok and YouTube, not the generic advice.
30 May 2025 · 6 min read
How Netflix’s personalization strategy is rewriting marketing principles
When Netflix initially put its toes in the ad water, everyone was doubtful. This was a company that was famous for binge-watch TV, not banner ads or programmatic purchases.
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30 May 2025 · 5 min read
Knorr’s dupe culture campaign nailed modern marketing
There’s something oddly comforting about spotting a familiar sandwich on a fast-food menu, especially when it’s one of those “only here for a short time” items.
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29 May 2025 · 4 min read
Why Music-Driven Video Marketing Campaigns Are Winning Big in 2025
Let’s talk about something we all feel before we even realize it: music. That beat you tap your fingers to in an ad, or the melody that sticks in your head long after the video ends—it’s not just there for vibes.
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28 May 2025 · 5 min read
The Warner Bros’ Newstalgia campaign is inspiring brands to rethink modern marketing
For anyone who’s grown up watching Friends reruns or felt chills the first time Neo dodged bullets in The Matrix, it’s clear: some stories never leave us.
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27 May 2025 · 5 min read
Pepsi’s “Food Deserves Pepsi” strategy is changing the flavor of summer marketing
Barbecues have always been sacred ground in American culture: a sizzling grill, someone’s uncle trying not to burn the burgers, music in the background, and a cooler full of ice-cold drinks.
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26 May 2025 · 5 min read
Unrivaled’s brand partnerships are changing the marketing game
When Unrivaled launched its women’s 3-on-3 basketball league in 2023, it wasn’t just another attempt to fill a gap in the sports calendar. It was a movement.
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26 May 2025 · 5 min read
How the WNBA’s storytelling through athletes is changing the marketing game
It was not so long ago that the WNBA was somewhat of an open secret. The talent existed. The passion was undeniable. But access? Visibility? Not so much.
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23 May 2025 · 5 min read
Axe’s confidence-fueled marketing is winning Gen Z
Not too long ago, Axe was best known for over-the-top ads filled with surreal seduction scenes and exaggerated fantasies. But if you’ve taken a look at their latest campaigns, you’ll notice something’s changed, and in th
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23 May 2025 · 5 min read
Jack in the Box’s So Munch More campaign is changing the way brands connect
There’s something clever happening over at Jack in the Box, and it goes far beyond late-night tacos or cheeky mascots. It’s a shift, not just in advertising, but in how brands are choosing to show up where people are.
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22 May 2025 · 5 min read
Why 818 Tequila’s Cultural Marketing Strategy Is a Playbook for Modern Brands
When tequila meets trailblazing: a story of brand vision. A few years ago, 818 Tequila stepped into a crowded, competitive industry.
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22 May 2025 · 5 min read
Unexpired Pantene: the viral moment that became a brand win
It all started in the shower. Not in a boardroom, not in a studio with perfect lighting. Just a regular bathroom with an old bottle of Pantene shampoo, long past its expiry date.
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20 May 2025 · 5 min read
How Disney’s integrated advertising is rewriting the rules of brand marketing
Disney has always been a master of storytelling. But lately, it’s not just Mickey and Marvel stealing the spotlight. Behind the scenes, Disney is doing something quietly brilliant:
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