Social Media
Social media strategy, platform-by-platform guides and content marketing ideas. We cover what is actually working on LinkedIn, Instagram, TikTok and YouTube, not the generic advice.
20 June 2025 · 5 min read
Murder, Mystery, and Cereal: The Bold Future of Nostalgia Marketing
There’s a cereal commercial making the rounds that looks like something out of a Netflix thriller: dark alley, stalking shadow, a suspicious plastic wrap, and yes, a Cinnamon Toast Crunch square creeping up on another.
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19 June 2025 · 5 min read
From Friends to Feels: Coca-Cola’s Marketing Transformation Hits Different
If your childhood fridge had a familiar red can nestled between the juice boxes, you’re not alone. Coca-Cola isn’t just a beverage; it’s a cultural fixture.
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18 June 2025 · 5 min read
Hyundai Didn’t Just Sell Hybrids – They Sold the Best of Both Worlds
It’s not every day a car ad gets you to stop, stare, and actually feel something. Not because there’s a supercar flying through a volcano, but because the story makes you pause.
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17 June 2025 · 4 min read
“Who Knew?” Walmart’s Rebranding Is Actually Brilliant?
Let’s be real, when most people think “Walmart,” they think giant aisles, low prices, and convenience on tap. Functional, sure.
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16 June 2025 · 5 min read
Togetherness, but Make It Candy: How M&M’s New Campaign Hits Different
For a candy brand that’s been around since 1941, M&M’s could’ve easily coasted into nostalgia. But in 2025, the brand took a surprisingly human turn, not by reinventing chocolate, but by reintroducing connection.
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12 June 2025 · 5 min read
How Airbnb’s transformation is changing the way we think about travel
There’s something about Airbnb lately that feels different, and not just on the surface. It’s not just a sleeker app or shinier ads. There’s a shift happening, and it’s not subtle.
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11 June 2025 · 4 min read
McDonald’s goes behind the scenes to hype fan-favorite Snack Wrap return
If you’re anything like most people scrolling through social media lately, you probably came across a post or two about the Snack Wrap return.
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10 June 2025 · 4 min read
How Lipton’s “Don’t retire the party” Campaign Is Making Waves Across Generations
Not every brand manages to speak to two very different generations with the same breath, but Lipton Hard Iced Tea just might’ve pulled it off.
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5 June 2025 · 5 min read
Old Navy shows off activewear with Lindsay Lohan in ’80s-inspired spot
Old Navy just reminded us that smart, thoughtful marketing isn’t about shouting the loudest, it’s about knowing your audience and showing up in ways that feel fresh, familiar, and fun.
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4 June 2025 · 4 min read
Brand Partnership in Action: Why Flo Is the Real MVP in Superman’s New Story
This summer, while moviegoers prep for high-stakes action in Metropolis, another storyline is quietly stealing the spotlight, and it’s not about capes or cosmic villains.
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3 June 2025 · 5 min read
Google’s AI Mode Feels Like Magic, But It’s Built on Strategy
Let’s rewind to a regular Tuesday. You’re scrolling through your phone, trying to find a decent pair of hiking boots.
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2 June 2025 · 5 min read
How Google’s positioning Veo 3 is changing the game for marketers
When Google launched Veo 3, it wasn’t just unveiling another tech product. It was making a bold statement. A quiet flex, if you will.
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