Social Media
Social media strategy, platform-by-platform guides and content marketing ideas. We cover what is actually working on LinkedIn, Instagram, TikTok and YouTube, not the generic advice.
8 July 2025 · 4 min read
Why An Emotional Connection With Singing Backpacks Made Gen Z Care About JanSport
For a long time, JanSport was the brand equivalent of your childhood lunchbox: practical, reliable, and very easy to forget. Sure, it had a legacy; most Millennials probably owned one.
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7 July 2025 · 4 min read
Keep It Original: Why Ben’s Original Is Winning With Realness
Back in 2020, Uncle Ben’s became Ben’s Original. It was more than a name change, it was a reset. The rebrand wasn’t just about optics or cleaning up outdated branding.
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2 July 2025 · 5 min read
Sephora doles out Lyft credits to transport shoppers to its stores
For a moment, think about how exhausting it can be to scroll through endless online product listings. You’re guessing your skin tone, hoping the shade on screen is the same in real life, crossing fingers that the moistur
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2 July 2025 · 5 min read
Can Lululemon make a federal case out of ‘dupe culture’?
Lululemon is not just a name you see on workout gear; it’s a lifestyle brand that has created a loyal community around quality, style, and performance. But here’s the twist: lately, the brand is dealing with a surge of “
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2 July 2025 · 5 min read
How Sprite’s “Hurts Real Good” campaign brings the heat
You don’t need a crystal ball to see what Gen Z wants; they’ve been loud and clear. Bold flavors. Cultural relevance. Something fun, something real, something that doesn’t feel like a brand trying too hard.
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1 July 2025 · 5 min read
Dentsu, GeekOut, Kodansha team up to drive Roblox creator opportunities
A few years ago, if you had told most marketers that manga publishers and advertising networks would be teaming up to launch digital playgrounds, you might’ve gotten a few skeptical looks.
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30 June 2025 · 4 min read
In a Cold Digital World, Radio Optimism Hits Different
Most tech marketing talks about connection. Very little of it actually delivers. But then something like Radio Optimism shows up and suddenly, you remember that tech can feel human.
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29 June 2025 · 5 min read
Comedy, Craft Beer, and Colin Jost: A Celebrity Partnership That’s More Than a Cameo
Let’s be real. Beer commercials aren’t exactly known for originality. Cue the golden pour, the perfect chill, a group of people way too attractive to be at the same bar, and some macho voiceover.
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27 June 2025 · 4 min read
Unilever x Dr. Squatch: What Soap, Memes, and Social‑First Marketing Say About the Future
When Unilever, a household-name titan with over a century in the game, buys a soap company, it doesn’t usually make headlines. But when that company is Dr. Squatch, the cheeky, meme-friendly men’s grooming brand?
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27 June 2025 · 3 min read
Shopping Discovery, But Make It Effortless: Pinterest’s LTK Partnership Explained
Pinterest didn’t roll out a flashy new feature or drop a surprise algorithm update. Instead, it made a move that hits right at the intersection of authenticity, trust, and commerce: it teamed up with LTK.
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24 June 2025 · 5 min read
Lowe’s creator network is reshaping brand marketing
In a marketing landscape where attention is short and audiences are savvy, brands are constantly testing new ways to connect, not just to be seen, but to be remembered.
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24 June 2025 · 4 min read
Personalized Beauty Marketing Isn’t the Future. E.l.f. Just Made It the Present.
The smartest brands don’t shout louder, they listen better. And right now, no one’s listening more closely than E.l.f. Cosmetics. In a world of hyper-curated content and AI everything, E.l.f. didn’t just follow the trend
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