Social Media
Social media strategy, platform-by-platform guides and content marketing ideas. We cover what is actually working on LinkedIn, Instagram, TikTok and YouTube, not the generic advice.
21 July 2025 · 4 min read
Forget Flashy Ads, Target’s Back-To-School Campaign Speaks Human
Liquid Death has never done “normal.” While most bottled water brands lean on snowcapped mountains and vague promises of purity, Liquid Death leans on skulls, death metal typography, and the suggestion that you should “m
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17 July 2025 · 5 min read
Puma Shows Why Digital Goods Aren’t Just Cool, They’re Cultural Currency
A few years ago, a virtual sneaker shop inside a video game might’ve sounded like a marketing stunt. Now? It’s one of the sharpest moves in brand and marketing strategy.
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17 July 2025 · 4 min read
Why This Budget-Friendly Wedding Feels Bigger Than Bezos
The luxury wedding scene is usually a game of “who spent it best.” So when JCPenney launched its $10,000 wedding campaign, just as Jeff Bezos and Lauren Sanchez were throwing a megayacht-sized bash in Italy, it felt like
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16 July 2025 · 4 min read
This Fortnite activation proves Gen Z doesn’t hate brands. They hate bad ones.
Let’s be real: Gen Z isn’t watching TV commercials. They’re skipping YouTube ads, muting TikToks, and blocking banners. This is a generation fluent in dodging marketing. So how do brands even stand a chance?
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15 July 2025 · 5 min read
The Evolution of Wiping: How Dude Wipes Is Schooling Legacy Brands One Bathroom Break At A Time
Not every breakthrough campaign starts with a million-dollar budget or a celebrity endorsement. Sometimes, it starts with tree bark in a glass case, and a perfectly timed joke about Uranus.
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14 July 2025 · 4 min read
Sun Bum’s Community Loyalty Program That Doesn’t Care How Much You Spend
Most loyalty programs are like gym memberships in January. Full of good intentions, but nobody really wants to keep up with them. Punch cards, reward points, discounts, they’ve all become background noise.
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11 July 2025 · 5 min read
Why Everyone’s Talking About Olipop’s Soda Stories
There’s something about soda that used to feel… simple. Not just the taste, but the moment it created. A cold can from your grandma’s fridge. A fizzy reward after school with friends. Soda was less about the drink and mo
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11 July 2025 · 4 min read
Sonic’s Pickle Trend Moment Was Absurd—and It Was Perfect
There’s something oddly thrilling about watching pickles rain from the sky. Not CGI. Not animation. Actual pickles. And this summer, Sonic Drive-In made it happen.
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11 July 2025 · 3 min read
How Pacsun’s Denim Days Blends Nostalgia With TikTok Magic
It’s wild how things come full circle. Not long ago, shopping malls felt like a fading relic, replaced by instant shipping and endless online carts. But now, Gen Z is bringing those very malls back to life, right where m
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10 July 2025 · 4 min read
Why User-Generated Content Is The Future And Powerade Just Proved It
Let’s talk about Powerade, but not in the usual way. Forget sidelines and athletes chugging electrolytes during timeouts. This time, Powerade showed up not on the court but deep in the world of TikTok, dancing straight i
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10 July 2025 · 4 min read
Why Snap Map Activation Could Be Your Brand’s Next Big Move
Back-to-school season is always a race. Not just for students hunting fresh fits, but for brands fighting to be the first thing on their minds—and in their shopping bags.
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8 July 2025 · 4 min read
KFC’s “Comeback Era” proves how brands can grow through bold, honest rebranding
KFC has been around for what feels like forever. Everyone knows the red bucket, the 11 herbs and spices, and the smiling face of Colonel Sanders.
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