Social Media
Social media strategy, platform-by-platform guides and content marketing ideas. We cover what is actually working on LinkedIn, Instagram, TikTok and YouTube, not the generic advice.
27 August 2025 · 5 min read
How MLB’s marketing strategy shows the power of Real-Time CDP for brands
Baseball has always been a game of tradition, slow afternoons at the ballpark, the crack of a bat, and the seventh-inning stretch. But behind the scenes, Major League Baseball has been rewriting its entire marketing play
Read more →7 August 2025 · 5 min read
Neutrogena taps into ‘steamy’ #BookTok trend with sultry short stories
When a skincare giant like Neutrogena decides to launch a new product, you’d expect them to stick to glossy ads, celebrity endorsements, and maybe a couple of influencer tutorials. But this time, they leaned into somethi
Read more →6 August 2025 · 4 min read
The Domino’s Advertisement That Turned A Burger Into Bite-Size Bragging Rights
The fast-food wars have a new front, and it’s not about who has the crispiest fries or the gooiest cheese pull. Domino’s has decided to challenge burger chains over something more strategic: value.
Read more →6 August 2025 · 4 min read
How The Maeve Brand Became Anthropologie’s Next Big Bet
When a fashion label starts as a small line inside a bigger retailer, the story usually ends with it staying tucked away in the corner racks. Anthropologie had other plans. They took Maeve, a private label quietly buildi
Read more →5 August 2025 · 4 min read
Kroger’s Sonic Ecosystem Is More Than Background Noise
Kroger isn’t exactly the new kid on the block. Founded in 1883, we’ve seen the grocery business morph from corner shops to sprawling, warehouse-sized supermarkets. Along the way, Kroger folded brands like Ralphs, King So
Read more →5 August 2025 · 4 min read
McDonald’s Branding Strategy: The Comeback of McDonaldland
If you grew up with McDonald’s, you probably remember Ronald McDonald, Grimace, Hamburglar, and Birdie. They weren’t just mascots; they were part of a bizarre, colorful world that made a Happy Meal feel like an event.
Read more →4 August 2025 · 3 min read
Inside The Carl’s Jr. Alix Earle Campaign TikTok Couldn’t Stop Watching
When most fast food brands jump on a pop culture moment, you get a collectible cup or maybe a quick TV spot with a throwback jingle.
Read more →1 August 2025 · 4 min read
The Bold Sports Move Putting Kellanova In The Kellogg Company News Spotlight
When most fast food brands jump on a pop culture moment, you get a collectible cup or maybe a quick TV spot with a throwback jingle.
Read more →1 August 2025 · 4 min read
From NFL to WWE: Disney’s Advertising Strategy For The Streaming Era
When most fast food brands jump on a pop culture moment, you get a collectible cup or maybe a quick TV spot with a throwback jingle.
Read more →25 July 2025 · 5 min read
AI-Led Capabilities: The Quiet Power Behind Publicis’ Marketing Machine
Marketing in games used to be a bit like exploring a dungeon without a minimap. Brands knew the treasure was in there somewhere, billions of eyeballs, hyper-engaged audiences,
Read more →24 July 2025 · 5 min read
Generative AI Is The New Engine Behind Volkswagen’s Brand
Marketing in games used to be a bit like exploring a dungeon without a minimap. Brands knew the treasure was in there somewhere, billions of eyeballs, hyper-engaged audiences,
Read more →23 July 2025 · 5 min read
Branded Entertainment That Bites Back: Chips Ahoy x Stranger Things
Marketing in games used to be a bit like exploring a dungeon without a minimap. Brands knew the treasure was in there somewhere, billions of eyeballs, hyper-engaged audiences,
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