Insight

The Hype Insight blog.

Strategies, breakdowns and ideas to help you create hype around your brand.

All postsBrand Campaigns Marketing Strategy Paid Media Social Media SEO & Search AI & Technology

2 June 2025 · 5 min read

How Google’s positioning Veo 3 is changing the game for marketers

When Google launched Veo 3, it wasn’t just unveiling another tech product. It was making a bold statement. A quiet flex, if you will.

30 May 2025 · 6 min read

How Netflix’s personalization strategy is rewriting marketing principles

When Netflix initially put its toes in the ad water, everyone was doubtful. This was a company that was famous for binge-watch TV, not banner ads or programmatic purchases.

30 May 2025 · 5 min read

Knorr’s dupe culture campaign nailed modern marketing

There’s something oddly comforting about spotting a familiar sandwich on a fast-food menu, especially when it’s one of those “only here for a short time” items.

29 May 2025 · 5 min read

Expedia’s generative AI in travel marketing is changing the game for brands and entrepreneurs

There’s a moment many of us know well: you’re scrolling through Instagram, half-watching a Reel of someone kayaking through turquoise waters or walking through a street food market in Tokyo.

29 May 2025 · 4 min read

Why Music-Driven Video Marketing Campaigns Are Winning Big in 2025

Let’s talk about something we all feel before we even realize it: music. That beat you tap your fingers to in an ad, or the melody that sticks in your head long after the video ends—it’s not just there for vibes.

28 May 2025 · 5 min read

The Warner Bros’ Newstalgia campaign is inspiring brands to rethink modern marketing

For anyone who’s grown up watching Friends reruns or felt chills the first time Neo dodged bullets in The Matrix, it’s clear: some stories never leave us.

27 May 2025 · 5 min read

Pepsi’s “Food Deserves Pepsi” strategy is changing the flavor of summer marketing

Barbecues have always been sacred ground in American culture: a sizzling grill, someone’s uncle trying not to burn the burgers, music in the background, and a cooler full of ice-cold drinks.

26 May 2025 · 5 min read

Unrivaled’s brand partnerships are changing the marketing game

When Unrivaled launched its women’s 3-on-3 basketball league in 2023, it wasn’t just another attempt to fill a gap in the sports calendar. It was a movement.

26 May 2025 · 5 min read

How the WNBA’s storytelling through athletes is changing the marketing game

It was not so long ago that the WNBA was somewhat of an open secret. The talent existed. The passion was undeniable. But access? Visibility? Not so much.

23 May 2025 · 5 min read

Axe’s confidence-fueled marketing is winning Gen Z

Not too long ago, Axe was best known for over-the-top ads filled with surreal seduction scenes and exaggerated fantasies. But if you’ve taken a look at their latest campaigns, you’ll notice something’s changed, and in th

23 May 2025 · 5 min read

Jack in the Box’s So Munch More campaign is changing the way brands connect

There’s something clever happening over at Jack in the Box, and it goes far beyond late-night tacos or cheeky mascots. It’s a shift, not just in advertising, but in how brands are choosing to show up where people are.

Why 818 Tequila’s Cultural Marketing Strategy Is a Playbook for Modern Brands

22 May 2025 · 5 min read

Why 818 Tequila’s Cultural <a href="/services/marketing-strategy">Marketing Strategy</a> Is a Playbook for Modern Brands

When tequila meets trailblazing: a story of brand vision. A few years ago, 818 Tequila stepped into a crowded, competitive industry.

← Newer Older →