Strategies, breakdowns and ideas to help you create hype around your brand.
29 June 2025 · 5 min read
Let’s be real. Beer commercials aren’t exactly known for originality. Cue the golden pour, the perfect chill, a group of people way too attractive to be at the same bar, and some macho voiceover.
28 June 2025 · 5 min read
Let’s be real. When two titans of the ad world decide to merge, it’s never just about the money. The $13.5 billion union between Omnicom and Interpublic Group (IPG) is more than a mega-deal.
27 June 2025 · 4 min read
When Unilever, a household-name titan with over a century in the game, buys a soap company, it doesn’t usually make headlines. But when that company is Dr. Squatch, the cheeky, meme-friendly men’s grooming brand?
27 June 2025 · 3 min read
Pinterest didn’t roll out a flashy new feature or drop a surprise algorithm update. Instead, it made a move that hits right at the intersection of authenticity, trust, and commerce: it teamed up with LTK.
26 June 2025 · 4 min read
There’s a reason everyone’s paying attention to Disney’s latest advertising move, and no, it’s not just about Mickey Mouse or massive media buys.
26 June 2025 · 5 min read
Southwest Airlines has always been a little different. No baggage fees, no change fees, and most iconically, no assigned seats. First-come, first-served boarding wasn’t just a policy; it was personality.
24 June 2025 · 5 min read
In a marketing landscape where attention is short and audiences are savvy, brands are constantly testing new ways to connect, not just to be seen, but to be remembered.
24 June 2025 · 3 min read
For over a decade, WhatsApp has been sacred ground. No ads. No interruptions. Just messages, calls, and that little typing bubble.
24 June 2025 · 4 min read
The smartest brands don’t shout louder, they listen better. And right now, no one’s listening more closely than E.l.f. Cosmetics. In a world of hyper-curated content and AI everything, E.l.f. didn’t just follow the trend
If you still think DoorDash is “just” a food delivery app, you’re missing the bigger picture. Behind the quick meals and driver alerts is one of the most interesting, under-the-radar marketing shifts in years.
20 June 2025 · 5 min read
There’s a cereal commercial making the rounds that looks like something out of a Netflix thriller: dark alley, stalking shadow, a suspicious plastic wrap, and yes, a Cinnamon Toast Crunch square creeping up on another.
