Insight

The Hype Insight blog.

Strategies, breakdowns and ideas to help you create hype around your brand.

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1 July 2025 · 5 min read

Adidas Originals leans into cultural influence with a bold new campaign

Adidas has been around long enough to know what works and what doesn’t. But even legacy brands sometimes need to remind the world who they are.

30 June 2025 · 4 min read

In a Cold Digital World, Radio Optimism Hits Different

Most tech marketing talks about connection. Very little of it actually delivers. But then something like Radio Optimism shows up and suddenly, you remember that tech can feel human.

29 June 2025 · 5 min read

Comedy, Craft Beer, and Colin Jost: A Celebrity Partnership That’s More Than a Cameo

Let’s be real. Beer commercials aren’t exactly known for originality. Cue the golden pour, the perfect chill, a group of people way too attractive to be at the same bar, and some macho voiceover.

28 June 2025 · 5 min read

How Omnicom and IPG Turned Ad Boycotts Into a Power Move

Let’s be real. When two titans of the ad world decide to merge, it’s never just about the money. The $13.5 billion union between Omnicom and Interpublic Group (IPG) is more than a mega-deal.

27 June 2025 · 4 min read

Unilever x Dr. Squatch: What Soap, Memes, and Social‑First Marketing Say About the Future

When Unilever, a household-name titan with over a century in the game, buys a soap company, it doesn’t usually make headlines. But when that company is Dr. Squatch, the cheeky, meme-friendly men’s grooming brand?

27 June 2025 · 3 min read

Shopping Discovery, But Make It Effortless: Pinterest’s LTK Partnership Explained

Pinterest didn’t roll out a flashy new feature or drop a surprise algorithm update. Instead, it made a move that hits right at the intersection of authenticity, trust, and commerce: it teamed up with LTK.

26 June 2025 · 4 min read

Marketing Lessons from Liquid I.V.’s I.V. O’Clock: How a Time Became a Brand

There’s a reason everyone’s paying attention to Disney’s latest advertising move, and no, it’s not just about Mickey Mouse or massive media buys.

26 June 2025 · 4 min read

Beyond Mickey: How Disney Uses Data Collaboration to Build Smarter Ads

There’s a reason everyone’s paying attention to Disney’s latest advertising move, and no, it’s not just about Mickey Mouse or massive media buys.

26 June 2025 · 5 min read

Assigned Seating: When a Seat Change Becomes a Brand Story

Southwest Airlines has always been a little different. No baggage fees, no change fees, and most iconically, no assigned seats. First-come, first-served boarding wasn’t just a policy; it was personality.

24 June 2025 · 5 min read

Lowe’s creator network is reshaping brand marketing

In a marketing landscape where attention is short and audiences are savvy, brands are constantly testing new ways to connect, not just to be seen, but to be remembered.

24 June 2025 · 3 min read

No Pop-Ups, No Problem: WhatsApp’s Monetization Strategy Is Working

For over a decade, WhatsApp has been sacred ground. No ads. No interruptions. Just messages, calls, and that little typing bubble.

24 June 2025 · 4 min read

Personalized Beauty Marketing Isn’t the Future. E.l.f. Just Made It the Present.

The smartest brands don’t shout louder, they listen better. And right now, no one’s listening more closely than E.l.f. Cosmetics. In a world of hyper-curated content and AI everything, E.l.f. didn’t just follow the trend

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