Strategies, breakdowns and ideas to help you create hype around your brand.
11 July 2025 · 3 min read
It’s wild how things come full circle. Not long ago, shopping malls felt like a fading relic, replaced by instant shipping and endless online carts. But now, Gen Z is bringing those very malls back to life, right where m
10 July 2025 · 4 min read
Let’s talk about Powerade, but not in the usual way. Forget sidelines and athletes chugging electrolytes during timeouts. This time, Powerade showed up not on the court but deep in the world of TikTok, dancing straight i
Back-to-school season is always a race. Not just for students hunting fresh fits, but for brands fighting to be the first thing on their minds—and in their shopping bags.
9 July 2025 · 4 min read
There was a time when one name ruled TV measurement. If you wanted to price, plan, or prove anything in the world of television advertising, you turned to the same place.
8 July 2025 · 4 min read
KFC has been around for what feels like forever. Everyone knows the red bucket, the 11 herbs and spices, and the smiling face of Colonel Sanders.
For a long time, JanSport was the brand equivalent of your childhood lunchbox: practical, reliable, and very easy to forget. Sure, it had a legacy; most Millennials probably owned one.
7 July 2025 · 4 min read
Back in 2020, Uncle Ben’s became Ben’s Original. It was more than a name change, it was a reset. The rebrand wasn’t just about optics or cleaning up outdated branding.
3 July 2025 · 4 min read
There’s a quiet revolution happening in advertising, and Samsung Ads is at the heart of it. While many brands are still trying to patch together strategies across mobile, desktop, and connected TV, Samsung has done somet
2 July 2025 · 5 min read
For a moment, think about how exhausting it can be to scroll through endless online product listings. You’re guessing your skin tone, hoping the shade on screen is the same in real life, crossing fingers that the moistur
Lululemon is not just a name you see on workout gear; it’s a lifestyle brand that has created a loyal community around quality, style, and performance. But here’s the twist: lately, the brand is dealing with a surge of “
You don’t need a crystal ball to see what Gen Z wants; they’ve been loud and clear. Bold flavors. Cultural relevance. Something fun, something real, something that doesn’t feel like a brand trying too hard.
1 July 2025 · 5 min read
A few years ago, if you had told most marketers that manga publishers and advertising networks would be teaming up to launch digital playgrounds, you might’ve gotten a few skeptical looks.
