Insight

The Hype Insight blog.

Strategies, breakdowns and ideas to help you create hype around your brand.

All postsBrand Campaigns Marketing Strategy Paid Media Social Media SEO & Search AI & Technology

1 August 2025 · 4 min read

From NFL to WWE: Disney’s Advertising Strategy For The Streaming Era

When most fast food brands jump on a pop culture moment, you get a collectible cup or maybe a quick TV spot with a throwback jingle.

Hype Insight

25 July 2025 · 5 min read

AI-Led Capabilities: The Quiet Power Behind Publicis’ Marketing Machine

Marketing in games used to be a bit like exploring a dungeon without a minimap. Brands knew the treasure was in there somewhere, billions of eyeballs, hyper-engaged audiences,

Hype Insight

24 July 2025 · 5 min read

Generative AI Is The New Engine Behind Volkswagen’s Brand

Marketing in games used to be a bit like exploring a dungeon without a minimap. Brands knew the treasure was in there somewhere, billions of eyeballs, hyper-engaged audiences,

Hype Insight

23 July 2025 · 5 min read

Branded Entertainment That Bites Back: Chips Ahoy x Stranger Things

Marketing in games used to be a bit like exploring a dungeon without a minimap. Brands knew the treasure was in there somewhere, billions of eyeballs, hyper-engaged audiences,

Hype Insight

21 July 2025 · 4 min read

Forget Flashy Ads, Target’s Back-To-School Campaign Speaks Human

Liquid Death has never done “normal.” While most bottled water brands lean on snowcapped mountains and vague promises of purity, Liquid Death leans on skulls, death metal typography, and the suggestion that you should “m

17 July 2025 · 5 min read

Puma Shows Why Digital Goods Aren’t Just Cool, They’re Cultural Currency

A few years ago, a virtual sneaker shop inside a video game might’ve sounded like a marketing stunt. Now? It’s one of the sharpest moves in brand and marketing strategy.

17 July 2025 · 4 min read

Why This Budget-Friendly Wedding Feels Bigger Than Bezos

The luxury wedding scene is usually a game of “who spent it best.” So when JCPenney launched its $10,000 wedding campaign, just as Jeff Bezos and Lauren Sanchez were throwing a megayacht-sized bash in Italy, it felt like

16 July 2025 · 4 min read

This Fortnite activation proves Gen Z doesn’t hate brands. They hate bad ones.

Let’s be real: Gen Z isn’t watching TV commercials. They’re skipping YouTube ads, muting TikToks, and blocking banners. This is a generation fluent in dodging marketing. So how do brands even stand a chance?

15 July 2025 · 5 min read

The Evolution of Wiping: How Dude Wipes Is Schooling Legacy Brands One Bathroom Break At A Time

Not every breakthrough campaign starts with a million-dollar budget or a celebrity endorsement. Sometimes, it starts with tree bark in a glass case, and a perfectly timed joke about Uranus.

14 July 2025 · 4 min read

Sun Bum’s Community Loyalty Program That Doesn’t Care How Much You Spend

Most loyalty programs are like gym memberships in January. Full of good intentions, but nobody really wants to keep up with them. Punch cards, reward points, discounts, they’ve all become background noise.

11 July 2025 · 5 min read

Why Everyone’s Talking About Olipop’s Soda Stories

There’s something about soda that used to feel… simple. Not just the taste, but the moment it created. A cold can from your grandma’s fridge. A fizzy reward after school with friends. Soda was less about the drink and mo

11 July 2025 · 4 min read

Sonic’s Pickle Trend Moment Was Absurd—and It Was Perfect

There’s something oddly thrilling about watching pickles rain from the sky. Not CGI. Not animation. Actual pickles. And this summer, Sonic Drive-In made it happen.

← Newer Older →