Insight

The Hype Insight blog.

Strategies, breakdowns and ideas to help you create hype around your brand.

All postsBrand Campaigns Marketing Strategy Paid Media Social Media SEO & Search AI & Technology

28 August 2025 · 5 min read

How Patrón is remixing dance music culture to build brand love

For over three decades, Patrón has been more than just a tequila brand. It’s become a symbol woven into the fabric of nightlife. From nightclub tables in Vegas to rap lyrics shouted in stadiums, the brand has always foun

How MLB’s marketing strategy shows the power of Real-Time CDP for brands

27 August 2025 · 5 min read

How MLB’s <a href="/services/marketing-strategy">marketing strategy</a> shows the power of Real-Time CDP for brands

Baseball has always been a game of tradition, slow afternoons at the ballpark, the crack of a bat, and the seventh-inning stretch. But behind the scenes, Major League Baseball has been rewriting its entire marketing play

Hype Insight

26 August 2025 · 5 min read

When lifestyle meets Tequila: The rise of the 818 minis

There’s something quietly genius about taking a tequila shooter and turning it into a fashion statement. Not in a flashy, over-the-top way, but in a subtle, cheeky, totally Gen Z kind of way. That’s exactly what 818 Tequ

Hype Insight

25 August 2025 · 3 min read

How Applebee’s Promotion Strategy Finally Got Fans Back To The Table

It starts with a scene that feels familiar: dining rooms that once hummed with chatter have gone quiet, and every dollar is stretched further than before. That’s where Applebee’s found itself, searching for a way to win

Hype Insight

25 August 2025 · 4 min read

How Oreo Advertising And Reese’s Owned The Taylor Swift Moment

There are certain pop culture moments when the internet seems to pause, reset, and spin in a slightly new direction. Taylor Swift announcing her new album The Life of a Showgirl on the Kelce brothers’ podcast, New Height

Hype Insight

21 August 2025 · 4 min read

Why Ralph Lauren’s Animated Short Film Is Marketing Brilliance In Motion

When a heritage brand does something unexpected, people notice. Ralph Lauren has been dressing everyone from movie stars to college students for decades, but now it’s found a new stage: an animated short film starring it

20 August 2025 · 4 min read

Hi-Chew’s Fortnite collaboration shows how sweet strategy drives big wins

When you think of candy, you probably picture taste, flavor, maybe a flashy wrapper. You don’t usually think of gaming worlds or digital adventures. But Hi-Chew is rewriting that playbook. The Japanese fruit candy brand

19 August 2025 · 4 min read

Garage Beer’s no-rules marketing brewed real brand loyalty

When Garage Beer came roaring back in early 2023, it didn’t sneak in quietly. It cracked open a cold one, brought in the Kelce brothers, and smashed through conventional rules of beer marketing. Less than two years later

18 August 2025 · 4 min read

Sydney Sweeney Just Made Jeans The Story Again – Thanks To The American Eagle Campaign

Back-to-school season is retail’s playoffs. Jeans are the trophy, and this year American Eagle went all in with its boldest play yet: an American Eagle campaign fronted by Sydney Sweeney. But here’s the twist. This isn’t

18 August 2025 · 3 min read

Wendy’s marketing dives into the dark side with ‘Wednesday’ collab — and it’s genius

Only Wendy’s could make doom, gloom, and a cherry-swirled Frosty feel like comfort food. When Wendy’s marketing team partnered with Netflix’s “Wednesday,” it wasn’t just another themed meal. It was a campaign built on ti

15 August 2025 · 4 min read

Velveeta’s bold new brand campaign is rewriting the playbook

For decades, Velveeta wasn’t just cheese. It was Saturday-night nachos, late-night mac, and that guilty-pleasure casserole that somehow disappeared before leftovers made it to the fridge. But as food culture shifted towa

15 August 2025 · 5 min read

Taco Bell’s fan-first move is more than just free ads – it’s smart marketing

Taco Bell has always had a knack for stirring things up in the fast-food world. But this time, they’ve taken their creativity beyond the kitchen and into customers’ hands, literally. Their new Fan Style program turns eve

← Newer Older →