Strategies, breakdowns and ideas to help you create hype around your brand.
15 August 2025 · 4 min read
For decades, Velveeta wasn’t just cheese. It was Saturday-night nachos, late-night mac, and that guilty-pleasure casserole that somehow disappeared before leftovers made it to the fridge. But as food culture shifted towa
15 August 2025 · 5 min read
Taco Bell has always had a knack for stirring things up in the fast-food world. But this time, they’ve taken their creativity beyond the kitchen and into customers’ hands, literally. Their new Fan Style program turns eve
14 August 2025 · 5 min read
Sometimes, the best marketing ideas are born not in a boardroom, but in the real world, in this case, under a blazing summer sun. PepsiCo’s Starry brand has decided to take the season’s relentless heat and turn it into a
13 August 2025 · 5 min read
The return of a childhood world When McDonald’s announced the return of McDonaldland after more than two decades, it wasn’t just about a new meal or a quirky commercial. It felt like the doors to a long-locked childhood
12 August 2025 · 6 min read
For years, Shake Shack has built its reputation almost entirely on organic buzz. Loyal fans told their friends, social media posts spread like wildfire, and new locations drew lines around the block without much paid adv
7 August 2025 · 5 min read
When a skincare giant like Neutrogena decides to launch a new product, you’d expect them to stick to glossy ads, celebrity endorsements, and maybe a couple of influencer tutorials. But this time, they leaned into somethi
6 August 2025 · 4 min read
The fast-food wars have a new front, and it’s not about who has the crispiest fries or the gooiest cheese pull. Domino’s has decided to challenge burger chains over something more strategic: value.
When a fashion label starts as a small line inside a bigger retailer, the story usually ends with it staying tucked away in the corner racks. Anthropologie had other plans. They took Maeve, a private label quietly buildi
5 August 2025 · 4 min read
Kroger isn’t exactly the new kid on the block. Founded in 1883, we’ve seen the grocery business morph from corner shops to sprawling, warehouse-sized supermarkets. Along the way, Kroger folded brands like Ralphs, King So
If you grew up with McDonald’s, you probably remember Ronald McDonald, Grimace, Hamburglar, and Birdie. They weren’t just mascots; they were part of a bizarre, colorful world that made a Happy Meal feel like an event.
4 August 2025 · 3 min read
When most fast food brands jump on a pop culture moment, you get a collectible cup or maybe a quick TV spot with a throwback jingle.
1 August 2025 · 4 min read
