Strategies, breakdowns and ideas to help you create hype around your brand.
12 September 2025 · 5 min read
KFC’s Path to Reinvention: more than just fried chicken When the numbers started dipping, same‑store sales down about 5% in the U.S. in Q2 2025, it became impossible for KFC just to lean on its legacy. The brand quietly
11 September 2025 · 5 min read
The shift from products to feelings For decades, diaper ads were predictable. Smiling babies, a quick shot of absorbent padding, maybe a claim about “up to 12 hours of protection.” Useful? Sure. Memorable? Not really. Pa
10 September 2025 · 5 min read
How a bourbon brand leaned on tradition in a modern world When most brands chase trends to keep up with younger audiences, Wild Turkey has taken the opposite path. Instead of adding flashy flavors or reinventing its iden
9 September 2025 · 5 min read
How Snap is quietly rewriting the rules of marketing Snap has always been an underdog in the advertising space. While giants like Meta and Google dominate the conversation, Snap has carved its own path by leaning into th
The return of a familiar face Modelo has always been a brand that thrives on larger-than-life characters and bold storytelling. This season, the beer giant brought back a character it first introduced last year, a cowboy
8 September 2025 · 4 min read
How a skincare brand flipped the script Most beauty launches follow the same formula: glossy campaigns, trending TikTok sounds, and a line-up of influencers posting rehearsed “get ready with me” videos. Peach & Lily
5 September 2025 · 5 min read
A shift in storytelling For nearly four decades, Nike has been known for three simple words: Just Do It. It was more than a slogan. It became part of culture, shorthand for grit, risk-taking, and determination. But the w
4 September 2025 · 5 min read
The sandwich shop that wanted more than just foot traffic When you think about sub sandwiches, you don’t immediately think of blockbuster marketing campaigns. But Jersey Mike’s has been quietly sharpening its game, movin
3 September 2025 · 5 min read
The rise of an energy drink challenger For years, the energy drink shelf was dominated by the same familiar faces. Red Bull had its wings, Monster had its edge, and others fought for small slices of attention. Then Celsi
2 September 2025 · 5 min read
How music found its home on TikTok Not long ago, discovering new music meant tuning into the radio or scrolling through playlists on a streaming app. That’s changed. Today, songs don’t just break on TikTok, they’re born
1 September 2025 · 5 min read
Setting the stage: a brand under the spotlight American Eagle has been through its fair share of ups and downs. Not long ago, the retailer found itself caught in controversy after a campaign with actor Sydney Sweeney spa
29 August 2025 · 5 min read
If you told someone a few years ago that one of the biggest brand campaigns at the U.S. Open would revolve around armpits, they’d probably laugh it off. Yet here we are in 2025, and Dove has managed to turn underarms int
