Strategies, breakdowns and ideas to help you create hype around your brand.
7 February 2025 · 5 min read
Netflix, the platform that once prided itself on being an ad-free paradise for binge-watchers, is going all in on advertising—and doing it in a way that feels both inevitable and impressive. For years, Netflix thrived on
7 February 2025 · 4 min read
Let’s set the stage: It’s 2025, and McDonald’s has done it again. With a single campaign, they’ve reignited childhood nostalgia, pulled families into their restaurants, and turned a simple Happy Meal into a cultural mome
6 February 2025 · 5 min read
Football season brings out all the feels—sadness, frustration, hope, and, if you’re lucky, a glimmer of joy. But let’s be real: most of the time, your team falls short, leaving you staring at the screen, dumbfounded and
5 February 2025 · 4 min read
In the competitive skies of air travel, Spirit Airlines has long been the punchline for jokes about cramped seats and minimal amenities. For years, it was the airline you loved to hate—the quintessential example of budge
5 February 2025 · 5 min read
It’s that time of year again. The gyms are packed, “diet starts today” hashtags are trending, and ads everywhere are shouting promises of a “new you.” For decades, New Year’s marketing has followed this predictable scrip
It’s January—that strange time of year when everything feels like a fresh start. The air is filled with talk of resolutions, fitness goals, and cutting back on life’s indulgences. For many, it’s also Dry January, a chall
When Walmart decided to give it’s brand a fresh look, it wasn’t just about changing fonts or tweaking colors—it was about showing the world how a legacy giant can stay relevant in a digital-first world. The last ti
Beauty marketing used to revolve around glamorous magazine spreads and celebrities convincing us what to buy.
Let’s face it… nostalgia has a way of pulling at our heartstrings. Be it the sound of an old jingle, the snap of a flip phone closing, or the sight of a vintage logo, in one split second, it’s back.
Picture this: It’s International Breakup Day. A day for scrolling through old photos, replaying memories in your mind, and maybe—just maybe—taking that first shaky step toward moving on.
The ability to effectively target audiences and create compelling advertisements is something that needs to be in the back pocket of every digital marketer.
Scrolling through TikTok and suddenly seeing Duolingo’s green owl, Duo, dressed as one of Netflix’s infamous “Squid Game” pink guards is not your typical ad moment.
